In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media that number would exceed 20 million.

Automakers spent an estimated $271.2 million on national TV advertising in December, down down 14.9% compared $318.5 million a year ago.

December 2023 household TV ad impressions were also down 13% to 29.3 billion compared to 33.6 billion in December 2022, according to iSpot.tv.

ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors

A high level of personalization during digital engagements can significantly boost conversion rates and sales in marketing efforts. For example, personalized email campaigns, which include the recipient's name and content based on their interests, have been shown to generate 26% higher open rates, according to Campaign Monitor.

Wulfric Light-Wilkinson, Wunderkind’s General Manager of International, praised Pour Moi’s growth and envisioned using personalisation to enhance customer understanding for a mutually beneficial step in the brand’s journey.

At this point, TikTok is a key element of influencer marketing thanks to TikTok creators and influencers. The question for 2024 seems to be if the short form video app can retain its creators for the long hall. (A look at TikTok’s past, present and future here.) In the meantime, a new report from TikTok and Creator IQ, a realtor marketing platform, reveals what characteristics separate the platform’s top-performing creator ads from the rest.

In October, an independent study by iSpot revealed that the founding 10 ISA members reached 17.9 million U.S. TV households, according to the ISA. With the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media, that number would exceed 20 million, according to the group.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

These data are out from real-time ad trackers at iSpot.tv and shared with Fierce Pharma Marketing. The company tracks pharma brand (not OTC) spending and is crunched from national TV ads from Jan. 1 to Dec. 31, 2023.

Sweeney added that “competition in the marketplace needs to happen.” “I want research companies like iSpot to come forward,” he said. Both he and Valentino agreed that Nielsen will move forward to “quickly develop a dataset.”

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging. By unlocking personalisation at scale, it can get to know and understand its customers even better, helping it to deliver the rich and relevant personalised shopping journeys needed to underpin growth. We’re really excited to drive guaranteed revenue and performance for them in this next phase of their journey.

The company, which also has its products featured on Very and Zalando, said it partnered with performance marketing tech company Wunderkind to scale one-to-one messages, improve data capture, and boosts its owned channel engagement capabilities.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging.

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth.

“Pharma advertisers placed a much heavier emphasis on NFL this December, with games generating 211% more TV ad impressions compared to December 2022,” Cassandra Arora, iSpot’s chief marketing officer, said in a statement. “Prescription and over-the-counter brands alike also focused on expanding reach with Spanish-speaking audiences, contributing to a 113% year-over-year ad impressions increase on Univision.”

While Samba TV is the initial backer, the panel will be available for use by other measurement providers such as VideoAmp, Comscore and iSpot.tv, or possibly to industry organizations, Drews said. Samba TV CEO Ashwin Navin said his company is about providing better measurement to players across the market, not necessarily competing as another rival currency.

AbbVie took the top two TV drug ad spending spots with its immunology duo Rinvoq and Skyrizi, respectively, in December as it looks to cement its place as the pharma with the deepest direct-to-consumer pockets.

Check out the top 10 below, as compiled by real-time TV ad trackers iSpot.TV for Fierce Pharma Marketing.

Why it matters: The startup operates within the growing sector of connected TV advertising, which is expected to grow 9.5% on a compound annual basis to $45.8 billion in 2028, according to ad agency GroupM.

Per TV ad spot tracking service iSpot: “In the past 30 days, commercials featuring Shaquille O'Neal have had 1,058,717 airings.” And that number is accomplished not during a Super Bowl or Olympic or even NBA Finals season!

It also raised $150m in growth funding in September, and won certification from the self-proclaimed US Joint Industry Committee (JIC) alongside Comscore and iSpot. The funding announcement was accompanied by news of redundancies, with about 10% of its headcount cut, but reports in Variety and other online industry publications say many further jobs will now go.