Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

LIV notably only reported its own ratings, measured by iSpot, for a few events last season before opting not to for the remainder of the year.

In an ad 12 years ago, featuring an animated FedEx electric truck ambling through an enchanted forest with pixie dust and singing animals, the company touted “more electric trucks” as part of its sustainable offerings. Since 2021, it spent over $17 million on two new US television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company.

That ad tested well with audiences, per Peter Daboll, chief of insights and strategy at iSpot.tv.

Advertisers are trying to convey empathy, and “they’re just trying to do it in a way that isn’t divisive or doesn’t come across as pandering but does it in a way that is real. But they’re not always successful,” he said.

Freevee “has always been an odd duck,” TVREV co-founder and lead analyst Alan Wolk told IndieWire. “I suspect that most people who watch Freevee are not even aware they are watching it.”

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them the most talked-about team of the season.

As of December 11, 2023, Travis appeared in more commercials during NFL games that any other celebrity, with a whopping 375 spots featuring him that aired during the season, according to iSpot.

iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, "funny" ads have become the norm at this point – especially this past year, when 72% of Big Game ads scored for humor.

Other media companies are also striking measurement deals with VideoAmp, as well as others including iSpot and ComScore. Dentsu Intl. said in October, for example, that it plans to utilize technology from VideoAmp to guarantee audience buys across the media portfolios of seven different media companies.

The commercial has been running on TV in recent days, including during the San Francisco 49ers and Detroit Lions NFC championship game on Sunday, according to iSpot. State Farm also released the video on social media channels such as X.

Marigold released its 2024 Global Consumer Trends Index, providing valuable insights into consumer behaviours based on a comprehensive global survey conducted in partnership with Econsultancy between September and November 2023.

"Loyalty is an all-encompassing strategy, not simply a product,” said Wendy Werve, chief marketing officer of Marigold. “This report underscores the significance of messaging-driven loyalty and trust-building through personalization in every interaction. Brands must go beyond generic incentives to establish meaningful relationships with savvy consumers who have become frustrated with irrelevant content and offers.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Nielsen Media Research, which was founded in 1923, has for the most part been the sole provider of currency on which TV advertising is bought and sold. However, when Nielsen lost its MRC accreditation in September 2021, media companies took the opportunity to seek out new options. Since then, three more currency providers have emerged, with Comscore, iSpot.TV and VideoAmp joining Nielsen.

According to audience insights firms Nielsen TV Audience Measurement (TAM), Nielsen Radio Audience Measurement (RAM), and Tubular Labs data, GMA Network continues to be the country’s leader in viewership and engagement.

For instance, personalizing email subject lines can improve open rates by 26% and segmented email campaigns can result in a 760% increase in revenue, according to Campaign Monitor. Intelligent data-driven strategies not only help marketers understand their target audience better but also enable them to allocate budgets more efficiently, focusing on high-performing channels and tactics.

Relationship marketing company Marigold is out with its 2024 Global Consumer Trends Index, a study based on a global survey of consumers from September through November 2023 conducted in partnership with Econsultancy.

USAA has spent an estimated $12 million on the USAA commercial in which we see Gronk perfecting his gardening skills since it debuted last September, according to iSpot.tv.

Tubular Labs, the leader in global social video intelligence, released new December U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.