Three of the top five companies on the GeekWire 200 list of leading Pacific Northwest startups are in Bellevue: OfferUp, Zenoti and iSpot. Other longtime tech companies such as Apptio and Icertis remain in the city.

With the recent news of iSpot.tv’s acquisition of 605 -- both leading TV ad measurement companies -- and premium publishers’ adoption of VideoAmp’s dataset as a new video currency, it’s hard to ignore the race toward alternative currencies across the media industry.

Five months later, it rolled out Fewer Hot Flashes, More Not Flashes as part of a national TV campaign to promote the drug. In a way, it makes sense that the campaign is airing a commercial during the Super Bowl given that Astellas has been football-focused in its advertising around Veozah.

In its latest Audience Ratings research, Tubular Labs released new data that indicates which streaming platforms grew video viewership across social media platforms like Facebook and YouTube.

Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw modest lifts — but nothing like what Wunderkind was delivering.

After winning the Super Bowl in February and Taylor Swift’s heart last fall (via her relationship with TE Travis Kelce), the Chiefs rose to the top of CreatorIQ's 2023 NFL earned media leaderboard, generating an estimated $316.6 million in digital earned media value (EMV), reports SBJ’s David Broughton.

The NFL’s two nail-biting conference championship games on Sunday delivered large TV audiences for the league – and of course, network partners as well. Data from Inscape reveals the extent of the NFL’s big day, and how it even managed to top last year's watch-time.

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time.

The Lions-49ers broadcast peaked at 59 million viewers in the 9:15 p.m.-9:30 p.m. ET slot. Per Inscape estimates, the NFL accounted for 46.3% of Sunday’s total TV consumption here in the U.S.

Vizio aimed at different targets for its myth-busting. The company says that the widely held belief that attention paid to FAST channels and the ads they carry is lower than traditional TV is wrong. Citing research from Adelaide using its AU[i] a-effectiveness metric, the company says that CTV FAST apps outperform Adelaide’s CTV AU attention benchmarks by 20%-25% and best traditional TV by 35%-40%.

Astel­las in­tro­duces menopause drug to NFL au­di­ence: Astel­las spent more mon­ey ad­ver­tis­ing its menopause drug Veozah than any oth­er new brand on reg­u­lar NFL broad­casts in the 2023-2024 sea­son so far, ac­cord­ing to da­ta from re­al-time TV ad track­er iS­pot.tv.

Since 2021, it spent over $17 million on two new U.S. television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company. “We’re delivering for the earth by investing in more electric vehicles,” intoned the narrator in one ad as an electric truck emerges from an oversized FedEx box in a pristine forest.

I don’t predict that this will be a sea change in the industry, though. The majority of transactions, especially for the big players like Disney, Paramount, Comcast/NBCUniversal, and WBD will still be done on Nielsen. But enough deals will be done using iSpot, Comscore, and VideoAmp that the MRC will take notice and move those services closer to full accreditation in 2024

Comscore, iSpot.tv and VideoAmp have been going head to head with Nielsen, and on Monday the heads of the four measurement currency contenders went face to face – and, in some cases, at each other’s throats – during an on-stage session.

Wunderkind, the leading AI-powered cross-channel performance marketing platform, today revealed why Kurt Geiger chose to implement its infrastructure across the luxury brands’ portfolio of sites to drive global expansion.

A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. A study by Truthset highlighted the reliability issues in data used for ad targeting and audience measurement. The study found that matches between hashed email addresses and postal addresses across various data providers were accurate only about 51% of the time, casting doubt on the accuracy of such audience data matches.

Being transparent about your business operations and communicating with clear, concise messaging helps build customer confidence and promotes loyalty. In a 2022 survey by CM Group, 22% of Gen Z consumers cited a lack of transparency as a reason to lose interest in a company.

Analyzing data from Marigold's 2024 Consumer Trends Index Report, Trent Lanning (senior researcher at Marigold) has spotted a clear theme: customer loyalty will be crucial for marketers to nail this year. Here's how to get it right.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 22-28, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).