Ad tech company Madhive said it hired Jon Kaplan as chief revenue officer, a new position at the company.

Most recently CRO at FalconX, Kaplan spent six years at Pinterest and 12 years with Google.

International producer, distributor and channel operator, Blue Ant Media is to launch FAST channels Homeful and Love Pets on Vizio WatchFree+ in the US.

To encourage new consumers to embrace the smart TV ecosystem, new connected TV equipment-focused company Telly is now prepared to give away 500,000 free TVs in the U.S.

How are they doing this? Selling advertising, of course. But not entirely in the way other TV set manufacturers like Samsung, LG, or Vizio are doing with their internal smart TV platforms

Another keynote speaker is Charbel Makhoul, general manager, VP of product, data science and analytics at Vizio, one of the first TV set makers to harness and license automated content recognition data.

The new Commercial Feed+ layers in other sources of commercial advertising detection beyond ACR, such as linear TV “logs” and streaming ad-server logs.

Key for many marketers is that the new service deduplicates commercial exposures across linear and streaming.

What to do to monetize those channels and differentiate them from the crowd was the subject of various presentations during the event — and data is key, speakers said.

Inscape, Vizio’s data and analytics unit, said it launched Commercial Feed Plus which will help clients measure ad impressions delivered on streaming services in addition to traditional linear networks.

Notably, Jeopardy! Masters has the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

“Primarily the demand we’re seeing from clients’ interest is primarily VideoAmp, Comscore and iSpot [in addition to Nielsen One, which will replace the company’s legacy measurement system]. Those are the bigger three players that have been part of conversations,” said one TV network executive.

You can watch the 2023 Amazon “tent” commercial here on iSpot.tv.

In recent months, NBCUniversal has struck an alliance with iSpotTV. Paramount Global has been working with VideoAmp, and Warner Bros. Discovery in March said it would work with Comscore and VideoAmp to develop a new system of exchange.

We have no idea what that app will cost, but regardless of price, it becomes yet another place that consumers will need to turn to in order to watch their favorite teams. And given the fact that ESPN actually increased its share of TV ad impressions during sports programming this past year – iSpot data shows a 6% rise year-over-year for ESPN – even losing a quarter of subscribers to the ESPN app could cripple cable permanently.

Relationship marketing pioneer, Marigold, examined the depths of these differences in the recently released 2023 U.S. Consumer Trends Report. Here are the three areas where the generation gap is the widest when it comes to brand marketing outreach.

Marigold — a global pioneer in relationship marketing and provider of world-class martech solutions — released new insight into consumer sentiments for the global restaurant industry. Findings from the deep-dive report will support marketers in the restaurant sector as they explore new tactics and techniques to engage customers as they face a complicated global economy.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Opening the event will be Mike Fisher, executive director of investment innovation at GroupM. Fisher leads a new GroupM team responsible for working closely with clients and partners in areas such advanced TV, cross-channel integrations, new ad formats and models and measurement and research capabilities.

Digital marketing company Wunderkind announced the launch of WunderKIND Ads, building upon the company’s Post Content Ads solution introduced in 2017.

The launch of vinyl.com comes as Jaxsta — backed by Los-Angeles based B2B music rights and licensing marketplace Songtradr — continues to expand its offerings.

Songtradr is a global B2B music rights and licensing marketplace platform. Red Leaf Securities CEO John Athanasiou is bullish on JXT, particularly its support from Songtradr.