Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

A recent case study from Marigold highlights how zero-party data personalization can be more effective than a simple deep discount when it comes to engaging and retaining customers.

By partnering with VIZIO, Subway saw quick gains in the incremental potential of streaming media alongside their linear TV campaign:

VIZIO (NYSE: VZIO) is proud to announce the highly anticipated launch of its next exclusive Branded Content Studio series, Clean Break. Hosted by skilled professional organizer, Michelle Hobgood – the Tidy Trainer, this captivating new series delves into the world of organizational tips and tricks, inspired by the popular TikTok organizing trend and presented by a top consumer packaged goods brand.

“We are thrilled to launch Clean Break and provide our viewers with practical organisational tips,” said Steve DeMain, Vice President, Branded Content & Sponsorship Sales at VIZIO. “Michelle Hobgood’s expertise and relatable approach to organisation will inspire our audience to create a cleaner and more organised living space, ultimately enhancing their daily routines.”

If you’re an NFL fan, odds are you have seen an ad or two. Football is king, and the NFL makes up most of the gambling ad spend in the US. According to iSpot.tv, College football, NFL preview shows, and NFL games account for more than half of TV impressions for sports betting ads.

17% -- The NBA’s 77 playoff games accounted for 17% of primetime household ad impressions across all of TV, tops among all types of programming. The NHL (82 games) was No. 2 with 2.7% (iSpot.tv).

The changing landscape of the creator economy has led to the launch of myriad vendors operating in these spaces, particularly in paid media, such as IZEA, Whalar and CreatorIQ, which have each created iterations of influencer software-as-a-service marketing platforms designed to help match brands with creators as well as gather richer analytics as a means of improving campaign efficacy.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for June 19-25, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Weather Channel television network is proud to announce today it has expanded its relationship with VIZIO (NYSE: VZIO). Millions of VIZIO users will now have access to the 24/7 The Weather Channel streaming app from America’s most trusted news source. The Weather Channel is the network Americans turn to for critical lifesaving weather news and information.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports betting ads have increased by more than threefold, according to data from iSpot, a company that measures TV advertising and audiences.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

“Our goal at Marigold is not just to be a strategic technology partner that delivers the tools and solutions businesses need to execute relationship marketing at scale. We do that – and we’re great at it – but what we really want is to be a strategic business partner to our customers by providing the hands-on, strategic expertise and industry knowledge needed to ensure the success of our customers’ programs,” said Micki Howl, Chief Operating Officer of Marigold.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today introduced an expanded and restructured Global Strategy and Services division that combines the professional services teams of its integrated product suite of cross-channel email and martech solutions under the Marigold brand.

Historically, visual assets have played a seismic role in shaping brand identities. And yet, is your brand still there if your audience closes your eyes? As our Songtradr colleague Shez Mehra would say, “When you close your eyes, most of the world’s brands disappear.” As we begin to step further into a sound-on world, with the exponential rise of platforms such as TikTok, brands are increasingly recognising the value of sound and music. Netflix, Moonpig.com, Flash, and Colgate are just a few brands that have recognised the significance of a sonic identity that transcends the limitations of a visual world.

Statara’s age data has been highly rated for its accuracy by Truthset, the industry’s leading recognition for data accuracy, quality, and transparency. Age data is essential for compliance in highly regulated industries like cannabis, where multiple clients use Starata’s proprietary Baked Audiences solution. Truthset has also recognized the strength and accuracy of Statara’s data on education, gender, race/ethnicity, political affiliation, language spoken, and home ownership/renter status.

The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed, 24.9% cited “personal expression” in day-to-day wear as the biggest driver of luxury purchases. More from the findings…

Taken together, these steps quickly surpassed Donatos’ performance goals. In 2022 alone, Donatos added nearly 135k new members to its loyalty program. By February 2023, membership engagement hit an all-time high of 51.4%, a YoY improvement of 23%.

So Donatos launched a new loyalty program powered by Cheetah Digital by Marigold. It replaced the original points-for-free pizza model with one designed to collect zero-party data combined with order history and preference data. The result was an ability to know customer-specific details like favorite menu items, dietary preferences, and other data that led to offering on-demand rewards customized to each account.