“At Vizio, we are committed to driving innovation and what is possible with Smart TVs and that means moving beyond video and looking at what’s next with the biggest screen in the home,” Vizio group VP, Platform Contents & Partnerships Katherine Pond said.

The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers, social platforms like Meta, and connected TV. Intuit is working with Vizio as its exclusive CTV partner. QuickBooks had 7.1 million customers at the end of the fiscal year 2022.

RYAN: our company's named Magnite. And what our primary focus is, is to help streaming services, so TV who have commercial breaks, put commercials into their break. So it feels like least for me, who's old, the traditional commercial experience that I was used to, as you hit an ad break, you get four or five, however many commercials, we helped to do that, but just in the streaming environment.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Most of the profit comes from advertising for Vizio (and other providers like Roku.) And the company is looking to boost the opportunities to advertise in its SmartCast TV OS. According to Michael O’Donnell, Vizio’s Chief Revenue and Strategic Growth Officer, there was a 53% increase in time spent with the SmartCast home screen between Q4 2022 and Q1 2023 as users spent more time hunting for something to watch.

For pioneering LGBTQ+-focused video-streaming service Revry, it’s been a complicated time, but, its founders say, a crucial one for a service trying to provide underserved audiences with shows that speak to their lives, while connecting brands safely with a substantial, lucrative core audience.

At the July Soho Sessions, representatives from tech providers Lotame and Wunderkind pitched their services to the judging panel of Alex Kirby, Revenue Operations Director, Hello; Nick Flood, Global Ad Product & Revenue Operations Director, Future; and Chris Daniels, Chief Commercial Officer, Haymarket Automotive.

1. Pluto TV: 156 unique channels
2. Paramount: 129 unique channels
3. Televisa: 45 unique channels
4. Warner Bros. Discovery: 32 unique channels
5. VIX: 31 unique channels
6. Xumo: 29 unique channels
7. FilmRise: 26 unique channels
8. iHeartMedia: 25 unique channels
9. Vizio: 23 unique channels

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Up-and-coming brands from AbbVie, Bristol Myers Squibb and Eli Lilly got a lot of network TV airtime in the first half of 2023. Commercials for Skyrizi for two indications, Sotyktu and Mounjaro ranked in the top 10 for most-viewed, first-time TV campaigns in realtime ad tracker iSpot.tv’s first-half report.

The details: “Terms of the deal, including how many years it spans, the size of the data set and the payments involved were not disclosed. But Nielsen said the inclusion of RPD from Comcast expands its ‘big data’ footprint to nearly 45 million U.S. households. That’s up from the 35 million Nielsen cited last month,” Neff notes.

Figures from iSpot.tv for H1 2023 have revealed a 5 percent increase in US linear ad impressions – even as national ad spend fell 7.4 percent over the same period. Linear household TV impressions reached 4.2 trillion in the first six months of 2023, while TV spend dropped to $21.6 billion. CBS took the highest share of voice (SOV) of TV ad impressions (14.3 percent), followed by ABC (13.6 percent), NBC (10.8 percent), Fox News Channel (9.1 percent), ESPN (6.2 percent), CNN (4.9 percent), Univision (4.5 percent) and MSNBC (4.3 percent).

Among women's sports fans, preference and awareness of Ally are up 20% from May 2022 to the end of the second quarter of 2023, and likeability of the brand increased 25% during the same period, the company found through surveys it conducted and commissioned. The data indicates these favorable consumers are six times more likely to become Ally customers and would cost the company 87% less to convert, Marciano said.

“The time to adopt and scale creator marketing efforts is now,” said Tim Sovay, chief business development & partnerships officer at CreatorIQ, in a news release. “And the more advanced brands get with their influencer marketing efforts, the wider the gap they create between themselves and competitors across every KPI, including revenue.

With 243.3 million national TV ad impressions, Ram Trucks leads iSpot.tv’s ranking of the most-seen auto TV ads for July 10-16, up from No.4 the previous week. Morning news programming delivered top impression counts, led by Today (12.1 million impressions), Today 3rd Hour (11.6 million) and CBS Mornings (7.3 million). Looking at networks, NBC generated 31.8 million impressions — more than twice as many as the No.2 network, MSNBC (15.1 million).

On the distribution front, Davis noted ViX launched without a fully formed footprint, which it meaningfully expanded in Q2, including as a premium subscription partner on The Roku Channel, the ViX app integrated on LG smart TVs, and plans to launch on Vizio smart TVs later this quarter.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

A campaign for used-car shopping site DriveTime, submitted by iSpot.tv, won the Advanced Advertising Award for Best Use of Data. Using user-level data, DriveTime boosted return on advertising spending by 26% compared to the prior year. It was able to achieve a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic. DriveTime also had a 90% increase in leads.

According to Polar Bears International, summertime is when two-thirds of the beluga population temporarily migrate to southern Canadian waters. That means there are around 100,000 whales making their way to their new home. They choose this location because it provides them with ice-free, shallow waters, something that is needed for the safety of their newborns.