Bozeman, Montana – August 31, 2023 – In a new paper, scientists with Polar Bears International, the University of Washington, and the University of Wyoming have, for the first time, quantified a direct link between greenhouse gas (GHG) emissions and polar bear survival. Published today in Science, the report, “Unlock the Endangered Species Act to address GHG emissions,” provides a template for estimating the demographic impact of proposed GHG-emitting actions on polar bears—overcoming a loophole in the Endangered Species Act (ESA) that has historically blocked climate considerations.

“We’ve known for decades that continued warming and sea ice loss ultimately can only result in reduced distribution and abundance of polar bears,” says lead author Steven Amstrup, chief scientist emeritus at the non-profit advocacy group Polar Bears International, and adjunct professor at the University of Wyoming, US.

This study has implications beyond the world of struggling polar bears, said Bitz and Amstrup, who is also chief scientist emeritus at the environmental nonprofit Polar Bears International. The same type of analysis could be done for other endangered species harmed by climate change, such as bleaching coral reefs or birds at risk of rising sea levels.

New research from the University of Washington and Polar Bears International in Bozeman, Montana, quantifies the relationship between greenhouse gas emissions and the survival of polar bear populations. The paper, published online Aug. 31 in Science, combines past research and new analysis to provide a quantitative link between greenhouse gas emissions and polar bear survival rates.

"We have presented the information necessary to rescind the Bernhardt Memo," first co-author Steven Amstrup, a zoologist with Polar Bears International and the University of Wyoming, told AFP, referring to the legal caveat which was named after an attorney in former president George W. Bush's administration.

“We’ve known for decades that continued warming and sea ice loss ultimately can only result in reduced distribution and abundance of polar bears,” lead author Steven Amstrup, chief scientist emeritus at Polar Bears International, said in a statement.

It “just seems odd” that polar bears were listed because of the loss of sea ice due to global warming “but emissions have not been considered,” said lead author Steven C. Amstrup, chief scientist emeritus at Polar Bears International and a professor at the University of Wyoming.

Even with organizations everywhere tightening their marketing budgets, 44% plan to increase their performance marketing budget this year. Why? It delivers positive results for audience targeting, personalization, SEO programs, ROI, and so much more, according to a report from Wunderkind.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced Campaign Monitor by Marigold has been named the highest-rated email marketing software platform in the latest Data Quadrant Report by SoftwareReviews.

Instagram is the leading platform in the booming influencer marketing industry, but a recent report suggests that TikTok offers brands the most bang for their buck. In a survey of sponsored posts that spanned Instagram, TikTok, YouTube, and several other platforms, CreatorIQ found that TikTok’s branded content is delivering higher engagement rates than its rivals.

A recent survey by creator-focused marketing platform CreatorIQ found 67% of brands increased their influencer-marketing budgets in 2023 compared to the previous year, in spite of increased scrutiny of marketing budgets overall.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Revry has launched its own LGBTQ+ ad network PrismRiot to offset this, which Pelliccione says has got kudos from some of the industry. Revry is one of the founding members of the Independent Streaming Alliance (ISA), a consortium of over 35 publishers which are not owned by a ‘major eight’ media conglomerate. According to measurement firm iSpot.tv, the ISA accounts for 60% of all fast inventory. “Collective bargaining is coming,” warned Pelliccione.

Ad-tracking company iSpot.tv has revealed that FanDuel is crushing its US rivals in the battle for sports betting advertising supremacy. From January 1 to August 15, 2023, FanDuel was the “most-seen” sportsbook brand on American TV.

41.3% of all sportsbook television ad impressions were delivered during non-sports programming, versus 25.9% in 2022, showing operators pivot towards a wider-audience that may not traditionally partake in sports betting.

​​“E.l.f. is by far and away one of the leading beauty brands on TikTok, just absolutely fantastic,” Tim Sovay, chief business development and partnerships officer at CreatorIQ, said during a recent webinar. “Music marketing is such a key aspect to your creator relationships.”

Also, the most-watched Shark Week program so far this year is “Belly of the Beast: Feeding Frenzy,” which accounted for 5.63% of all live, linear minutes watched on Discovery Sunday through Wednesday, per Inscape.

An upbeat ad for the ’24 Chevrolet Trax leads iSpot’s ranking of the most-seen auto TV commercials for July 17-23. The spot received 217.1 million national TV ad impressions, 23.6% of which were generated by airings during the 2023 Open Championship. Crime dramas NCIS, Law & Order: Special Victims Unit and Blue Bloods each delivered over 5 million TV ad impressions.

This just in from TV measurement company iSpot.tv:

Top 2023 brand advertisers by primetime impressions share of voice (SOV) during Discovery’s Shark Week so far: