Last week, measurement companies Comscore, iSpot and VideoAmp secured conditional certification as currency for TV ad buying and selling by the US Joint Industry Committee (JIC), an initiative formed earlier this year to help standardise various cross-platform currencies.

The MRC, an independent industry organization that scrutinizes various measurement methodologies, has accredited iSpot technology that identifies, verifies and tracks national TV ad occurrences across 178 linear and broadcast networks. The system was first introduced in 2012. The company has struck alliances with a number of media companies, including NBCUniversal. iSpot is also involved with a media-industry committee that is seeking to get new measurement technology accredited by MRC.

TV ad measurement company iSpot.tv won accreditation from Media Rating Council, the industry’s measurement watchdog, for its commercial cataloging service. [Ad Age]

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Kelce’s creeping ubiquity is such that it’s next to impossible to sit in front of a television set without being bombarded by images of him. Since the NFL season kicked off on Sept. 7, Kelce’s commercials have racked up a staggering 1.42 billion impressions, according to iSpot.tv data, with advertisers shelling out $21.2 million to air his spots.

A newly released case study from VIZIO underscores the benefits to advertisers of conducting campaigns on platforms where the TV hardware, software, and audience data are integrated within the same platform.

Penwell is the senior brand marketing manager of events at the creator-marketing platform CreatorIQ. In this role, she spearheads a range of marketing events, from client summits to speaking engagements at industry conferences, trade-show activations, and post-event communication.

MrBeast has been a social video giant for years, but keeps finding ways to top himself. Tubular Audience Ratings data shows that MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook in August – up 55% compared to where he was in July. That’s his highest monthly total of the year so far, and the most he’s had since hitting 1.8 billion in December 2022.

iSpot also explained its investment in the accreditation of this aspect of its ad catalog provides the industry with a fast baseline of truth for traditional national inventories which serve as a basis for critical cross-platform measurement.

This type of information has long been table stakes in traditional linear TV buying models; a juxtaposition captured well in this anonymized quote from a TVRev report on contextual solutions.

Scientists are interested in understanding why a given year may have more or less sea ice, even though the multi-decade trend is clearly down, said Flavio Lehner, an assistant professor of Earth and atmospheric science at Cornell University who is also chief climate scientist for Polar Bears International.

Zaki will also publish a Q&A this week with Tom Kaeding, CFO of Wunderkind. Kaeding shares why he didn’t expect to take on the CFO role, how his company deals with data, and why the CFO needs to lead through capital raising and growing initiatives. (9/28)==

New data from Tubular Labs shows that in August of 2023, Tegna’s unique U.S. viewers grew by 43% month-over-month across Facebook and YouTube, partly due to an emphasis on crime-related content, the researcher said.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for September 18-24 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 18-24, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

GEICO, which took the top spot as the most-seen insurance brand in 2021 and was third in 2022, fell to fourth place in iSpot.tv’s 2023 Insurance Brands TV Ad Transparency Report rankings by TV ad impressions.

As the TV industry moves to a multi-platform ecosystem and ad inventory becomes more dynamic across streaming platforms, iSpot’s investment in the accreditation of this aspect of its ad catalog provides the industry with a fast baseline of truth for traditional national inventories which serve as a basis for critical cross-platform measurement.

iSpot, a TV measurement company seeking to serve as an alternative to Nielsen, has earned its first Media Rating Council (MRC) accreditation.