You can watch the 2023 Uber Eats NFL commercial here on iSpot.tv.

TINA.org’s complaint, which was prompted by a consumer tip, urges the agency to investigate BeActive’s deceptive FDA marketing. According to ad-tracking firm iSpot.tv, BeActive has spent more than $42 million on the national TV commercial at the center of the campaign.

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred.

Wondery now has over 70 podcast shows on YouTube and has seen “fantastic growth” in viewership on the platform, according to Jeanine Wright, COO of Wondery. While she declined to share specifics on how much viewership has grown, views on Wondery’s podcast videos range from 10s of thousands to just a couple hundred. Views on Wondery’s main channel have grown from about 750,000 in September 2022 to 1 million in September 2023, according to Tubular Labs data.

In addition to Tarufelli and Antonellis, Canon Club’s current advisory board includes…

Even the remaining cable TV subscribers are not spending a lot of time watching cable TV. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

NFL+ offering includes a live stream of NFL Network and NFL RedZone, in addition to access to live preseason games, live local and primetime regular season and postseason games (via phone and tablet only), live local and national audio for every game, NFL Films’ archives and more.

The CW has been using iSpot data to measure LIV viewership this season. LIV reported numbers widely for its first two events but decided against it for the final 12. Staeger said Friday there are plans for an official season roundup around how the league performed, though it likely would be focused on streaming numbers.

Even the remaining cable TV subscribers are not spending a lot of time watching cable TV. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

iSpot measured a very robust TV ad spend for the film at $15.4M, which reached 1.12 billion household TV impressions. Spots aired across NFL football, (13.7%), college football (6.9%), MLB (4.6%), Law & Order SVU (3.0%) and House Hunters (2.4%), with top network ad runs on ESPN (9.6%), Fox (9.5%), CBS (8.6%), NBC (6.3%) and ABC (6.2%).

iSpot’s Leslie Wood and Brittany Slattery of OpenAP discuss on The Future of Streaming & Measurement in a Cross Platform World

Recently, Nielsen has made a 'Big Data" ACR/Smart TV deal with LG, and has made similar deals with Vizio as well as other platforms including Roku, Dish Network, and DirecTV. It is also adding Comcast Corp. return-path, set-top-box data.

Anyone who owns a dog knows just how sticky—and persistent—burrs can be. But researchers at Polar Bears International, Toronto’s York University and 3M have used burrs as inspiration for a new method to track polar bears.

More advanced targeting requires exponentially more data than demo-based targeting, including new identifiers and outcomes-based data, such as sales and conversions. Ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

According to CreatorIQ, Glossier’s earned media value grew 52 percent year-over-year between January and September. EMV assigns a unique value to a piece of content brd on engagement that this content receives from users (likes, comments, shares, views), as well as the platform that this content was published on (Instagram, YouTube, TikTok, etc.), and attributes that value to brands mentioned in this content.

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

Vizio has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs. Vizio football fans now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service.

Research testing new technology to more effectively locate polar bear dens across the Arctic is showing promising results. Researchers from Simon Fraser University and Brigham Young University (BYU), collaborating with Polar Bears International, hope that improving detection tools to locate dens—which are nearly invisible and buried under snow—will help efforts to protect mother polar bears and their cubs.