A recent analysis by GroupM and analytics company iSpot has uncovered an expensive problem for advertisers: commercials on connected TVs persist even when the television is turned off, resulting in an estimated $1 billion per annum in squandered advertising spend. Conducted in June 2022, the study discovered that one main contributor to this issue was external devices providing streamed content, as bid requests remained active even when the TV was switched off.

These companies have enlisted measurement-tech firms including Comscore, Videoamp and iSpot to provide new data streams that offer a look at audience size and behavior. The trouble? Few of these efforts have been validated by the MRC, though some of Comscore’s and iSpot’s work has been examined and is in the process of being audited.

According to a report by TVREV, local broadcast stations’ major attractor is local news. “As the research we did with Publishers Clearing House shows, local TV news is still very popular with consumers, and a sizable percentage would be upset if it went away.”

The path to a “cool” career may be covered in snow or dusted with sand, but it certainly takes hard work! Finding ways for students to explore different career paths can help them determine their next step after K-12 education—and can help them figure out if they’ll need a scarf or a swimsuit to pack for their workday.

Established in 2011 by Polar Bears International, the only nonprofit dedicated solely to wild polar bears and Arctic sea ice, the week celebrates the Arctic, educates people around the world about polar bears and their melting ecosystem, and inspires people to get involved in sustaining their future.

As the holiday season approaches, retailers are bracing themselves for the retail juggernaut known as Black Friday and Cyber Monday. With eMarketer predicting a 4.5% increase in holiday retail sales this year, now is the time for brands to maximize this revenue potential.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today announced its Creator Intelligence Suite to provide brands, agencies, and the industry at large, with the most comprehensive global measurement solution in the market.

“If you look at the US market now and their Upfront season, nearly every publisher spoke about alternative currencies they were using. VideoAmp and iSpot were driving it mostly in the US.”

Disney+ will also now offer reach and frequency measurement based on data from iSpot and Data Plus Math, in addition to outcomes-based measurement from Innovid, Cuebiq and Foursquare. Disney already has measurement integrations with VideoAmp and Samba TV.

CreatorIQ hosted its first creator marketing conference: Connect 2023 at LA’s Ebell Theater.

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace.

Ad-measurement firm iSpot.tv this month found that Spanish-language ads netted nearly 99 billion impressions in the third quarter of 2023, up more than 26% from a year ago. Sonic Drive-In, Walmart Inc. and Burger King were among the top brands.

46% of email is opened on a mobile device and if an email is not designed for mobile, it’s likely to be deleted in under three seconds and as many as 15% of users will unsubscribe.

Social video intelligence specialist Tubular Labs has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

Creator marketing platform CreatorIQ this month found that 66% of brands and agencies surveyed said creator-led content is driving more return on investment than traditional advertising. Additionally, 66% said they used AI over the past year, with 42% using it for social media captions and 36% for brainstorming.

CreatorIQ, which helps big brands track and manage influencer marketing campaigns, said it is joining the artificial intelligence gold rush, adding AI tools to its software platform to help track trends and mentions across social media for more than 9,000 brands.

For the second week in a row, Honda’s “Keep Dreaming” takes first place on iSpot.tv’s ranking of the most-seen auto ads – but its 218.1 million national TV ad impressions represented a 6.5% week-over-week decrease. In contrast to the other four ranked commercials, the top daypart by impressions was weekend afternoon (instead of primetime), delivering over 31% of the ad’s total impressions. Football was again a key focus: Across the entire week, NFL games generated over 60 million impressions and college football games racked up 28.4 million.

In the last couple of years, the TV ad industry has been noting, kicking the tyres of and, ultimately, adopting non-traditional measurement and trading systems.

With writers and actors on strike, TV ad impressions rose 1.4% in the third quarter, while ad spending dropped by about 6%, according to new data from measurement and analytics company iSpot.tv.

In 3Q23, some retail brands outperformed expectations while leaning into passive viewing experiences like morning shows and drama re-airs, according to iSpot.tv’s new TV Transparency Report, which explores Q3 TV ad trends.