The year so far has been challenging for many in the fashion retail sector, with ASOS recently announcing a long-term sales slump and highstreet retailers feeling the pinch of a spending decline driven by the cost of living crisis. But while online titans share news of turbulence and pessimistic outlooks, growing British fashion brand Blakely is cautiously celebratory about its growth as 2023 draws to a close.

The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.…

Weight-loss drugs are everywhere these days. At the Oscars earlier this year, host Jimmy Kimmel worked Ozempic into his opening monologue. Ads for Wegovy have become a regular feature of the New York City subway system

When it comes to smart TVs, not many offer an intuitive and aesthetically pleasing home screen and app experience. This refers to the interface, the navigation, and the overall design can be clunky and frustrating to use. That’s why we usually recommend getting another, more intuitive smart streaming device for your TV, and we’re not alone.

Novo’s weight-loss drug, hasn’t even yet had its national TV debut, according to iSpot.tv. The ads that have run for Ozempic and Mounjaro describe the drugs as medical interventions for people suffering from diabetes — not a miracle diet drug that can help anyone get thin.

VIZIO has worked to address consumer pain points head-on, consistently identifying ways to improve its VIZIO Home Screen over the years. With its most recent update, the VIZIO Home Screen has transformed the way you discover and stream entertainment on its TVs with a reimagined ecosystem that offers intuitive search, personalization, and many new built-in features.

On the consumer side, according to our same report, 72% of consumers admit they spend more to purchase from their favorite brand. Yet, 70% of consumers don't feel particularly loyal to the brands they purchase from.

Sponsored digital ads featuring creators have proven to be the most effective marketing strategy for brands and agencies edging out other creator-led strategies like affiliate marketing and user-generated content (UGC), the CreatorIQ Influencer Marketing Trends report found.

According to Creator IQ, which measures a brand’s earned media value, from January 2023 to October 2023, Alo Yoga netted $266.2 million in EMV. Mentions of sherpa made for a relatively small portion of that, at just over $210,000. Alo Yoga has 3.3 million followers on Instagram.

Despite the proliferation of brand marketing channels, UK shoppers place the most value on eMail communications they receive from brands and retailers, according to the latest research by Wunderkind.

Polar Bears International and Explore.org: Churchill, Manitoba, CanadaChurchill, Manitoba, may be best known as a viewing destination for polar bears and beluga whales, but in the winter, it's a top spot to see the northern lights.

CreatorIQ announced it has been selected for the Deloitte Technology Fast 500TM, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. CreatorIQ grew 394% during this period.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs.

Media companies have an opportunity to work much more closely with advertisers to unlock the potential of data-driven experiences for viewers. A study by Truthset found most CTV data being sold to advertisers is flawed. Industry leaders are working to link advertisers directly with publishers to share quality data more directly.

Wunderkind helped Fender grow the Fender Play community 4x, far exceeding their original goal of doubling membership sign-ups. With this increase in customers, Wunderkind has become the #1 paid channel for Fender according to Google Analytics, driving a ROAS that is more than 6x the target amount.

Wunderkind’s Publisher Growth Suite is a full-stack technology infrastructure that bridges the gap between MarTech and AdTech, providing publishers with the tools they need to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability, and high-yielding ad placements.

The effectiveness of good advertising depends as much on the content as it does the channel. And according to recent research by CreatorIQ, digital ads featuring known influencers are not only more effective, but also more efficient than ads that don’t.

According to a new report by Tubular Labs and Charbeat, marketers need to think ahead to best reach consumers this holiday season.

While short-form content has exploded over the past few years, snapshot content is not always best – especially as marketers head into the holidays. According to a new report from Tubular Labs and Chartbeat, while 0-30 second videos made up the largest share of holiday DIY & decorating videos in 2022, it's the 61-120 second videos that have seen views surge over 1,500% YoY