Truthset, the leading data validation-as-a-service offering, today announced the appointment of industry veteran Kevin Dean as General Manager of the Data Collective. In this role, Dean will continue to unite leading data providers and spearhead initiatives that create a more sustainable industry through collaboration.

Find new testing methods and KPIs. Test and simulate personas from first-party data to find underserved audiences. We’ve all been potentially speaking to the wrong audiences because cookies are inaccurate. Look no further than recent data by Truthset and the Coalition for Innovative Media Measurement, which just tested the accuracy of linkages based on 3.9 billion data records from multiple vendors.

It has been an honor to lead the people and culture team at Madhive for the last four years. We are a lean company that has experienced a lot of growth and change during my tenure. As we scale and evolve, leading with empathy has been a key tenet of our culture.

“As the connected TV advertising landscape continues to grow, so does the need for solutions that can better harness the power of first-party data while protecting consumer privacy,” said Spencer Potts, CEO of Madhive.

To successfully navigate this shift in consumer behavior, brands must embrace innovative strategies that align with the evolving needs and expectations of their digitally connected audience. It’s time to reimagine loyalty.

Disney and ESPN vet David Coletti becomes iSpot’s first VP of sports research and insights. [Ad Age]

VideoAmp, iSpot and, to a somewhat lesser extent, Comscore were named most often. Nielsen also remains in the running because it’s putting the finishing touches on Nielsen ONE, its new cross-platform measurement solution that includes big data.

So, it's important to dig into email stats beyond campaign performance to see which subject lines, email copy, design and CTAs performed well … and understand why. There are a few key strategies every smart marketer should employ, based on the psychology behind what grabs readers' attention — and the factors leading up to it.

Television measurement firm iSpot, in a move designed to boost its cross-platform audience measurement for Sports, is welcoming a 20-year ESPN veteran to the role of Vice President of Sports Research and Insights.

iSpot has called a new leader up to bat, tapping David Coletti to lead the measurement vendor’s sports insights unit in a newly created role.

Byline: Tim Sovay, chief business development & partnerships officer, CreatorIQ

Research shows that consumers respond better to social media ads featuring influencers.

Madhive, which secured a $300 million investment from Goldman Sachs in June, wants closer relationships with media sellers so it can access more viewing data that will help its advertisers reach their target audience, said Luc Dumont, the company’s SVP of business development.

Madhive said it is working with Blockgraph to enable first-party data to be used by buyers and sellers to target video campaigns while keeping a focus on privacy. Madhive’s demand-side platform enables planning, targeting, activation and measurement of programmatic campaigns for local advertisers.

Notably, A Grammy Salute to 50 Years of Hip Hop has the highest iSpot Attention Index (133) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Coletti brings more than two decades of experience in sports measurement to iSpot. Considered a pioneer within a media ecosystem that has had to weather numerous changes to content distribution as linear and digital models continue to evolve to meet consumer demand, Coletti was most recently VP Research & Insights at Disney, where he launched the company’s Media Distribution Insights group that supports the distribution functions for TV networks, streaming apps, motion pictures, music and TV and film licensing.

When Jimmy Kimmel hosted the 2023 Academy Awards in March, he opened with a zinger: “When I look around at this room I can’t help but wonder, ‘Is Ozempic right for me?'”

Measurement company iSpot said it hired Disney and ESPN veteran David Coletti as VP of sports research and insights.

Coletti will work with iSpot's clients to provide measurement and insights for live sports events across linear, streaming and out-of-home media. iSpot clients include brands, networks and sports franchises.

ISpot.tv is growing its efforts in sports measurement, naming David Coletti as its first VP of sports research and insights. Coletti joins the measurement company after over 25 years in research positions at ESPN and most recently Disney. The appointment comes as iSpot continues to grow the breadth of its cross-platform audience measurement through acquisitions and high-profile executive hires.

Indeed, FAST has become the new benchmark in the streaming category with Netflix boasting 15 million monthly active users for its ad-supported subscription tier. FAST’s acceptance is also evidence by the growing number of programming alliances, such as the deal between Golf Nation and TV maker Vizio, which will put the golf events on its “WatchFree+” menu of its FAST on-demand smart TV receivers (connected TV).

Measurement companies may have tuning data from an MVPD and ACR data from an OEM for the same household. DASH can provide an estimate of the duplication. For example, the latest wave of DASH data shows that roughly 30 per cent of Comcast households had a Vizio television, and about 17 per cent of Vizio households had Comcast.