Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump vs. 2022.

The research was a joint effort involving scientists from several respected institutions, including UCLA, UCSB, Cornell University, Polar Bears International, and Columbia University. They examined atmospheric data spanning several decades.

New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health.

The number of daily shorts views reached 70 billion in Q3 2023, up from 50 billion at the beginning of the year, Google CEO Sundar Pichai said during the company's most recent earnings call in October.

And according to data from the creator-marketing platform CreatorIQ, brands increased their influencer-marketing spend on YouTube shorts by 700% in 2023.

According to new data from iSpot, the TV advertising measurement firm, GOLO, the health and wellness solutions company, now ranks as the #1 Most-Seen brand in the highly competitive weight loss category. The innovative wellness company also rises to the #8 position amongst all companies in the Overall Most-Seen Brands category. Rankings are based on iSpot TV advertising data covering all of 2023.

2023 saw an increase in TV ads and ad minutes, according to iSpot’s recently released TV Transparency Report, which helped several networks maintain their ranking position for share of TV ad impressions. Leading the list was CBS, which had a 7.24% impressions share of voice (SOV) for the year, followed by ABC (6.53%) and NBC (5.52%)

The Bachelor spot earned the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

When we looked specifically at ecommerce in our 2024 roundups, Wulfric Light-Wilkinson of performance marketing solution Wunderkind told us, “optimising owned channels will become the defining factor in successful ecommerce performance”.

However, advertising can also add a layer of creative complexity to content production as well, as noted by a lead analyst at TVREV, Alan Wolk, in a column on STV. “When you’re making shows for subscribers, you have a lot of freedom as to where you can go creatively. When you need to convince brands to run ads against those shows, there’s a whole new set of criteria you have to be aware of,” wrote Wolk.

The newly acquired films will be available for U.S. transactional video-on-demand (TVOD) and advertising-based-video-on-demand (AVOD) release, and you’ll be able to find them through Tribeca’s existing FAST channel streaming infrastructure The Tribeca Channel. That streaming channel is currently available via The Roku Channel, Apple TV, Amazon Prime Video, YouTube Movies & TV, Kanopy, Tubi, Pluto TV, VIZIO WatchFree+, Sling TV, Peacock, Vudu, XUMO and more.

Financial pressure also has led to mounting speculation that Nielsen will divest non-core assets. And Nielsen’s new contracts with networks figure into an antitrust counterclaim brought by TVision, which has been embroiled in patent litigation for years with Nielsen. The litigation has weighed heavily on TVision, a company that provides calibration for VideoAmp and iSpot.tv, leading to a 25% workforce reduction last summer.

As we navigate the explosion in AI, data privacy, and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organisational structures. Here's an inexhaustive list of ‘ins and outs’ for 2024, from Jamie Hoey, general manager Australia at Wunderkind

I think the combination of everything is an ad network plus there's no such thing as national advertising, everything is local. The combination of the two of those coming together I think are really exciting. What's driving all that is data, and then how does that translate to reaching audiences?

How our customers are going to use our data and innovate around our data using artificial intelligence, how internally VIZIO and Inscape is going to use artificial intelligence to innovate and advance our technologies, and then the last thing is how AI is going to have a positive impact on the user and the user experience, and in particular in the TV industry.

Then, we have the second commercial in the Verizon “dramatic” series, and everybody obviously wanted to know those actors. This time, we see Rachel and her broken phone, a problem that apparently has no solution. Or maybe not: her friends peacefully explain that Verizon has a special offer for the new Samsung Galaxy, and you can trade your old phone once you decide to buy the new one. You can watch the ad here on iSpot.tv.

“AI is going to be a huge game-changer,” says TVREV co-founder and lead analyst Alan Wolk. He coined the term “FAST” for free ad-supported television during its infancy as an outlet for digitized longtail and legacy content that FAST channel providers were discovering could enjoy a second or third life as commer­cially viable media, thanks to the improved tar­geting opportunities available through OTT

Designed by Polar Bears International (PBI), Bear-dar will be an AI-trained radar system, once it's finalized, to constantly detect bears and alert communities. PBI is attempting to train the radar to recognize polar bears and warn residents of nearby animals, giving them time to respond so both remain safe from harm.

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

A 2022 report by the marketing agency CM Group, now Marigold, and retail consulting group F’inn found that 47% of Gen Z respondents preferred in-store shopping over any other generation. As pandemic restrictions have ended, some malls are revived by targeting teen shoppers who want more than just a place to spend money. According to Forbes, this includes a place to hang out, eat, and make friends — then there is the loneliness factor.

Data from Tubular Labs shows the WWE was the No. 2 U.S. sports media & entertainment creator in Dec. 2023, with over 117 million unique viewers across YouTube and Facebook.