Since 2021, it spent over $17 million on two new U.S. television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company. “We’re delivering for the earth by investing in more electric vehicles,” intoned the narrator in one ad as an electric truck emerges from an oversized FedEx box in a pristine forest.

I don’t predict that this will be a sea change in the industry, though. The majority of transactions, especially for the big players like Disney, Paramount, Comcast/NBCUniversal, and WBD will still be done on Nielsen. But enough deals will be done using iSpot, Comscore, and VideoAmp that the MRC will take notice and move those services closer to full accreditation in 2024

Comscore, iSpot.tv and VideoAmp have been going head to head with Nielsen, and on Monday the heads of the four measurement currency contenders went face to face – and, in some cases, at each other’s throats – during an on-stage session.

Wunderkind, the leading AI-powered cross-channel performance marketing platform, today revealed why Kurt Geiger chose to implement its infrastructure across the luxury brands’ portfolio of sites to drive global expansion.

A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. A study by Truthset highlighted the reliability issues in data used for ad targeting and audience measurement. The study found that matches between hashed email addresses and postal addresses across various data providers were accurate only about 51% of the time, casting doubt on the accuracy of such audience data matches.

Being transparent about your business operations and communicating with clear, concise messaging helps build customer confidence and promotes loyalty. In a 2022 survey by CM Group, 22% of Gen Z consumers cited a lack of transparency as a reason to lose interest in a company.

Analyzing data from Marigold's 2024 Consumer Trends Index Report, Trent Lanning (senior researcher at Marigold) has spotted a clear theme: customer loyalty will be crucial for marketers to nail this year. Here's how to get it right.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 22-28, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

LIV notably only reported its own ratings, measured by iSpot, for a few events last season before opting not to for the remainder of the year.

In an ad 12 years ago, featuring an animated FedEx electric truck ambling through an enchanted forest with pixie dust and singing animals, the company touted “more electric trucks” as part of its sustainable offerings. Since 2021, it spent over $17 million on two new US television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company.

That ad tested well with audiences, per Peter Daboll, chief of insights and strategy at iSpot.tv.

Advertisers are trying to convey empathy, and “they’re just trying to do it in a way that isn’t divisive or doesn’t come across as pandering but does it in a way that is real. But they’re not always successful,” he said.

In addition to McGowan, among the women presenting Feb. 9, are Jillian Morris, a marine biologist and a shark conservationist; Naomi Rose, a marine mammal scientist; Dr. Bonnie Hamilton, a ecotoxicologist who studies contaminants in the Arctic; Sonya Harris, a plant biologist; and Dr. Cassandra Debets, an arctic ecologist who works with Polar Bears International.

Freevee “has always been an odd duck,” TVREV co-founder and lead analyst Alan Wolk told IndieWire. “I suspect that most people who watch Freevee are not even aware they are watching it.”

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them the most talked-about team of the season.

VIZIO and Adelaide, an attention-based media quality analyst group, released a report on Monday that shows free ad-supported streaming services outperformed linear TV and overall programming at connected TVs when it came to engagement.

Free ad-supported streaming TV (FAST) apps outperform CTV and linear TV options in viewer attention, according to joint research from Vizio and attention metrics provider Adelaide.

As of December 11, 2023, Travis appeared in more commercials during NFL games that any other celebrity, with a whopping 375 spots featuring him that aired during the season, according to iSpot.