More than 40% of commercials shown during last year’s game featured multiple celebrities, iSpot.tv data shows, a nearly sixfold increase from 2010.

“Brands invested to make the Chiefs-themed ads hard to miss,” said Cassandra Arora, the chief marketing officer of iSpot, which estimates the spend of an ad based on the market rate for how much companies have to pay to air commercials on TV. Basically, the more spend an ad has, the more viewers are seeing it.

According to iSpot.tv, a TV ad catalog and measuring service, commercials including Mahomes “have had more than 173,000 airings over the past 30 days” (K.C. STAR, 2/6)

Estimated TV ad spend/media value on sports betting topped $360.1 million in 2023, according to data from iSpot, which measures TV advertising and audiences. The NFL says two sportsbook commercials will air during the Super Bowl LVIII.

Estimated TV ad spend/media value on sports betting topped $360.1 million in 2023, according to data from iSpot, which measures TV advertising and audiences. The NFL says two sportsbook commercials will air during the Super Bowl LVIII.

It’s no wonder networks want to capture Swift though during the games. Her fans are tuning in to watch her, and her star power moves ratings. Chiefs games were among five of the top 10 highest-rated regular season NFL games this year, according to iSpot, the TV measurement firm. The Chiefs-Ravens game earned a record as the most-watched AFC Championship game with 55 million viewers.

In case you’re wondering, “Wait, doesn’t Amazon already have a free ad-supported platform?” — yes, Freevee still lives, though the industry is now questioning its survival in the wake of Amazon’s ad-tier announcement. TVREV Co-Founder and Lead Analyst Alan Wolk expressed confusion but ultimately considers it a strategic move by Amazon to eventually draw in more paying viewers. “I suspect that most people who watch Freevee are not even aware they are watching it, [but Amazon can sell ads across both Freevee and Prime Video,] increasing the odds an advertiser can hit a target.”

All Zoo members and employees can take advantage of a special ticket offer for any Amerks home game throughout the month by visiting www.amerks.com/zoodiscount. Tickets are available for up to 25% off and the Amerks will donate $2 from every ticket purchased via the online offer back to Seneca Park Zoo Society and Polar Bears International.

According to ad measurement firm iSpot.tv, the marketing fracas – which includes companies like VanEck, Bitwise, Wisdom Tree, and Grayscale – has seen approximately $300,000 spent on TV spots aired during financial segments between January 11 and January 30, reported the Journal.

Still, more Americans saw sports betting advertisements during N.F.L. games than on any other nationally televised programming in each of the last three years, according to data from iSpot, a TV measurement company. Three betting ads will run during this year’s Super Bowl broadcast, Mr. Highhill said.

Philo has integrated its wallet-friendly streaming television service into Vizio’s line-up of Internet-connected TV sets, the company announced this week.

To learn more about social video viewership trends, read more from Tubular Labs here.

Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot.

A study by ad tracking firm iSpot found that the percentage of Super Bowl ads with celebrities has risen from less than one-third of all ads in 2010 to two-thirds in 2023.

Firms including VanEck, Bitwise, Wisdom Tree and Grayscale spent around $300,000 from Jan. 11 to Jan. 30 to run TV commercials on financial news shows including “Squawk Box” on CNBC and “Cavuto: Coast to Coast” on Fox Business, according to ad measurement firm iSpot.tv.

In 2023, Glow Recipe’s Watermelon Glow Niacinamide Dew Drops drove $16.6 million in earned media value, making it the brand’s buzziest product, “by far,” according to Alexander Rawitz, Creator IQ’s director of research and insights. Its No. 2 product, the Strawberry BHA Pore-Smooth Blur Drops, drove $5.2 million in EMV.

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

Jeep leads iSpot.tv’s ranking of the most-seen auto TV ads for Jan. 22-28 with a spot that garnered 170.7 million national TV ad impressions.

The lawsuit, filed Jan. 31 in federal court in Delaware, brings to nine the number of patent infringement cases Nielsen has filed since 2021 against now four competitors. Those include four suits against TVision and three against HyphaMetrics. Those companies provide panels that help VideoAmp and, in the case of TVision, iSpot.tv, calibrate data from set-top boxes and smart TVs.

February is also Free Youth Month at Seneca Park Zoo. As part of the promotion, patrons who visit during the month can bring up to five youth guests (ages 3-11) with the purchase of one adult ticket. Additionally, Amerks Season Ticket Members can receive 20% off on Zoo memberships throughout the month of February.