In this interview with Jason Damata, Founder and CEO at Truthset, Scott McKinley, explains why he started the company, and how it uses a Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Until now, Premion relied on external DSPs like MadHive.

So it turned to Marigold. The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format. The company leveraged Marigold’s easily customizable design interface to develop a bold overhaul of all Policy newsletters to offer a fresh format for readers, with important insights from reporters and key context on big stories throughout the week.

The so-called "Swift Lift" doesn't just apply to NFL ratings or the Kansas City Chiefs' earned media value, but also tight end Travis Kelce's social media following – as data from CreatorIQ reveals. Kelce's Instagram and TikTok audience has grown by 309% in the last year, to 10.6 million across the two platforms.

Philo has officially joined forces with VIZIO: as of Jan. 31, the live TV streamer is now available on the VIZIO Smart TVs, joining a growing list of platform partners and devices where Philo can be accessed, including Roku, Amazon Fire TV, and more.

Three of the top five companies on the GeekWire 200 list of leading Pacific Northwest startups are in Bellevue: OfferUp, Zenoti and iSpot. Other longtime tech companies such as Apptio and Icertis remain in the city.

With the recent news of iSpot.tv’s acquisition of 605 -- both leading TV ad measurement companies -- and premium publishers’ adoption of VideoAmp’s dataset as a new video currency, it’s hard to ignore the race toward alternative currencies across the media industry.

International Polar Bear Day, was created by Polar Bears International to coincide with the time period when polar bear mothers and cubs are snug in their dens.

It aims to highlight the loss of habitat due to rising sea temperatures and melting of the Arctic ice caps. Protecting cubs at this time of year is vitally important to protecting Polar Bear numbers.

Companies’ approaches fall short more often than they realise, according to Sailthru, the marketing solution provider. Its poll showed that 71 per cent of retailers believed they excel with personalisation but only 34 per cent of consumers agreed.

After the Super Bowl, the two NFL conference championship games are the most watched programs on television. This trend will continue in 2024. Collectively, the two games averaged 56.1 million viewers, an increase of 11% from the previous year. With a price tag for a :30 ad reaching $3 million or more, Sportico estimated the two networks CBS and Fox had garnered $485 million in ad dollars over the two games. Inscape estimates the two games accounted for 46.3% of total TV usage for the day.

Five months later, it rolled out Fewer Hot Flashes, More Not Flashes as part of a national TV campaign to promote the drug. In a way, it makes sense that the campaign is airing a commercial during the Super Bowl given that Astellas has been football-focused in its advertising around Veozah.

In its latest Audience Ratings research, Tubular Labs released new data that indicates which streaming platforms grew video viewership across social media platforms like Facebook and YouTube.

Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw modest lifts — but nothing like what Wunderkind was delivering.

After winning the Super Bowl in February and Taylor Swift’s heart last fall (via her relationship with TE Travis Kelce), the Chiefs rose to the top of CreatorIQ's 2023 NFL earned media leaderboard, generating an estimated $316.6 million in digital earned media value (EMV), reports SBJ’s David Broughton.

The NFL’s two nail-biting conference championship games on Sunday delivered large TV audiences for the league – and of course, network partners as well. Data from Inscape reveals the extent of the NFL’s big day, and how it even managed to top last year's watch-time.

Two nail-biting conference championship games on Sunday delivered TV audiences for the NFL – and of course, network partners as well. Data from Inscape reveals the league's big day, and how it even managed to top last year's watch-time.

The Lions-49ers broadcast peaked at 59 million viewers in the 9:15 p.m.-9:30 p.m. ET slot. Per Inscape estimates, the NFL accounted for 46.3% of Sunday’s total TV consumption here in the U.S.

Vizio aimed at different targets for its myth-busting. The company says that the widely held belief that attention paid to FAST channels and the ads they carry is lower than traditional TV is wrong. Citing research from Adelaide using its AU[i] a-effectiveness metric, the company says that CTV FAST apps outperform Adelaide’s CTV AU attention benchmarks by 20%-25% and best traditional TV by 35%-40%.

“These findings disprove the narrative of inattention or lesser value in FAST environments,” said Devin Fallon, senior director of Media Insights & Analytics at Vizio, the owner of the WatchFree+ FAST, in a statement on Adelaide’s FAST audience attention scores in comparison to CTV and linear TV.

Astel­las in­tro­duces menopause drug to NFL au­di­ence: Astel­las spent more mon­ey ad­ver­tis­ing its menopause drug Veozah than any oth­er new brand on reg­u­lar NFL broad­casts in the 2023-2024 sea­son so far, ac­cord­ing to da­ta from re­al-time TV ad track­er iS­pot.tv.