For instance, personalizing email subject lines can improve open rates by 26% and segmented email campaigns can result in a 760% increase in revenue, according to Campaign Monitor. Intelligent data-driven strategies not only help marketers understand their target audience better but also enable them to allocate budgets more efficiently, focusing on high-performing channels and tactics.

According to the Salesforce Research survey, 66% of consumers expect businesses to understand their needs. As per the report by Campaign Monitor Infographics, 73% of consumers claimed that they would prefer brands that utilize personal information to enhance the relevance of their experiences.

One of the most critical elements of writing a winning subject line is to make it the right length. There have been many studies on this, but recent data from Campaign Monitor found that somewhere between 28 and 50 characters is the optimal length.

The numbers behind personalization are nothing short of remarkable. According to a study by Epsilon, a staggering 80% of consumers are more likely to make a purchase when brands offer personalized experiences. In an era where customer attention spans are dwindling, personalized marketing materials, including emails with tailored subject lines, are 26% more likely to be opened, as reported by Campaign Monitor. Moreover, these personalized emails generate transaction rates that are six times higher than their non-personalized counterparts, according to Experian.

Use a 90-second video in your social media or emails. According to a study by Campaign Monitor, adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%.

When it comes to email marketing software, two giants stand above the rest: Campaign Monitor and Mailchimp. With powerful features for creating, sending, and tracking email campaigns, these platforms can transform how you engage with customers.

In this comprehensive Campaign Monitor vs TinyEmail comparison guide, we’ll evaluate both platforms across key criteria such as market position, ease of use, design customization, features and functionality like blogging, ecommerce, and SEO to help you choose the best email marketing platform for your unique business needs.

The big picture: Beehiiv launched at a time when some Big Tech firms were building their own newsletter platforms. Many of those efforts from Meta and X (then Twitter) have since been sunsetted. It also competes with other newsletter-focused platforms like Mailchimp, Campaign Monitor and Sailthru along with startups like Substack, Ghost and Lede.

Like any good headline, you need to give your subject line some serious thought before compiling the newsletter. According to SEO company Launch Space, “Your subject lines should be shorter than 50 characters.” People open their emails on different devices and a long subject line may cut off on a cellphone, for example, meaning the full message is lost.

Your subject lines play a crucial role in getting recipients to open your emails. Emails with personalized subject lines can increase open rates by 26 percent, according to Campaign Monitor.

According to a report by Campaign Monitor, for every $1 spent on email marketing, the average return on investment (ROI) is $44, making it a highly cost-effective marketing strategy.

New research conducted by Kantar, the world’s leading data, insights and consulting company, has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic, a Songtradr company, is already performing far beyond industry benchmarks.

65% of emails opened on smartphones are likely to be opened on the desktop. (Source: Campaign Monitor)

Automated emails have the tendency to generate 320% more revenue than non-automated ones. (Source: Campaign Monitor)

Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers.