Brands such as WeightWatchers not only have their own marketing dollars funding the shift to semaglutide—the ads from the drugs themselves could benefit them, too.

Ozempic spent $42.5 million in national TV ad spend between Jan. 1 and May 7 of this year, garnering 3.55 billion household TV ad impressions, according to iSpot data.

TVREV: Tell us about your journey and what made you decide to join Madhive?

Jon Kaplan: Throughout my career I’ve looked for opportunities to build categories at the earliest stages of their evolution and then see their growth through to scale. I see some of the same opportunities at Madhive that I saw at Google, Pinterest and FalconX to teach the industry something new.

Inscape has launched Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Commercial Feed+ is aimed at helping the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

Vizio’s ads business leans heavily on automatic content recognition (ACR). But that alone isn’t enough to help marketers plan campaigns across channels.

That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences.

Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller – Beet.TV

“With the writers strike and everything, there wasn’t a whole lot of excitement about the upfronts this year,” said Alan Wolk, co-founder of TV(R)EV, a media consulting business.

Television’s biggest mystery is when viewers will be able to see new mysteries on television.

According to research firm Tubular Labs, the trend – which went truly viral in January – emerged in September, with a certain Maddie Wells.

“Smothered,” directed by Carlyle King, and distributed by Revry, will be available on streaming channels including Revry, Amazon, Apple TV, DirecTV, Peacock, and more starting May 12, 2023.

Madhive, the leading technology company engineered for modern TV advertising, announced today that Jon Kaplan has joined the company as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalize on the streaming era with a programmatic solution.

Introducing what Inscape, the provider of “currency-grade” ACR data and the technology division of VIZIO Holding Corp., calls “an enhanced and expanded commercial dataset that places an emphasis on streaming.”

Inscape may be well-known for its automatic content recognition technology (that underpins the current Commercial Feed product), which is considered “glass-level” tech and can detect ads and content on the screen across sources.

Since last October through May 23, national TV advertising revenues are up 16% for all NBA basketball programming to $1.49 billion according to iSpot.tv. The league has amassed 70.8 billion impressions, up over 10 billion impressions from a year ago (59.4 billion).

The NBA’s media partners also enjoyed a surge of business, as regular-season in-game ad spend on TNT/ESPN/ABC jumped nearly 13% year-over-year to just shy of $633 million. According to iSpot.tv data, that was good for a net gain of $71.3 million in spend across the three networks.

“Once Netflix and Disney and all of them get their ad product up and running,” Wolk said, “the big advertisers who’ve been hesitant to spend money on streaming because it’s still mostly reruns are going to go, ‘Oh, I get it. Netflix, that’s the new primetime, FAST is the new cable. This is how I’ll spend the money.’”

As part of their rebrand, Max will be using the tagline “The One To Watch”. According to iSpot, since mid-April, WBD has invested nearly $30 million worth of ad time, primarily on their own cable networks

Wunderkind, a leading digital marketing solution for performance marketing and advertising – announced the launch of WunderKIND Ads in order to help publishers and advertising partners deliver an unparalleled user-first ad experience.

We are seeing more brands and retailers interested in using zero-party data to drive revenue, and those already doing it are creating a better experience for their customers and driving more revenue as a result. In our 2023 Consumer Trends Index, we found that 75% of US consumers will share hobbies and interests with brands in exchange for benefits like offers, discounts, or early access.

Today Songtradr announces its Commercial Music Library partnership with TikTok, the world’s leading destination for short-form mobile video. As a badged TikTok Marketing Partner in the Sound speciality helping brands build comprehensive strategies for advertising on TikTok, the arrangement to supply music for TikTok’s Commercial Music Library reinforces Songtradr’s position as the global leader in music solutions for business.

Digital television advertising firm Madhive has a new Chief Revenue Officer.

He’s coming from FalconX, where he served as their CRO. Before that, he was the CRO at Pinterest.