Likewise, the videos published on the network’s social media accounts continue to surge with the total video views reaching 31 billion—a 13-percent increase from 2021 according to data from CrowdTangle, SproutSocial and Tubular Labs.

Tubular Labs released new data today on TV’s most-watched broadcast and cable properties on YouTube – revealing how the 2023 TV season performed on one of social media’s most-watched platforms.

“YOU RECENTLY EXPANDED THE COMMERCIAL LIBRARY OF MUSIC FOR ADVERTISERS ON TIKTOK TO OVER 1 MILLION TRACKS, INCLUDING RECORDINGS FROM COMPANIES LIKE BELIEVE, DISTROKID, DOWNTOWN, SONGTRADR, VYDIA AND OTHERS.”

Polar Bears International provides many ways concerned individuals can get involved. In addition, any action taken to reduce greenhouse gas emissions is an action to help save the polar bears.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 22-28, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Built on this core dataset, Inscape developed Commercial Feed+ to deliver innovative streaming TV commercial coverage. Inscape’s new Commercial Feed+ leverages additional sources of Ad creatives and layers in ad detections beyond ACR, which increases commercial exposure visibility across multiple viewing sources.

Inscape has launched Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Commercial Feed+ is aimed at helping the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.

Wunderkind has launched WunderKIND ads, a platform that gives brands the ability to serve ads to potential customers only after they have finished an online session.

The tool delivers user-first ad experiences across a curated list of over 200 publishers.

NBA continues to be a popular vehicle with advertisers. According to iSpot, last year, the playoffs reaped $842.4 million in ad revenue for Disney and Turner Sports. According to SponsorUnited, for the 2022-23 regular season, the NBA earned $1.4 billion in team sponsorships, a 10% increase from the 2021-22.

And there is a lot more to the mystery. LIV Golf self-reported ratings using iSpot rather than Nielsen, the standard-bearer for TV ratings in the U.S. Some advertisers and entities prefer iSpot because it attempts to measure a wider audience than what Nielsen records.

For instance, a beauty brand may want to target a variety of consumers — men and women, darker and lighter skin tones, etc. — with specific messaging. Losing ethnicity data means you’re potentially delivering the same message to a Hispanic man as you are to an Asian-American woman. Or perhaps a hair product is designed specifically for Black consumers’ needs.

Ad tech company Madhive has announced Jon Kaplan as new Chief Revenue Officer. Kaplan has previously held CRO roles at FalconX and Pinterest, and spent 12 years at Google.

Vizio followed an increasingly familiar trend in the first quarter, as lower device demand resulted in a steep 40% year over year decline for hardware revenue, while as the smart TV maker enjoyed 24% revenue growth for its expanding ad business – boosted by increased usage on its streaming platform. Vizio shipped 900,000 TV sets in the period, a 32% drop.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)

As the #1 family-inclusive destination [source: Tubular Labs Facebook & YouTube views July-Oct ‘22], The Dodo created a revolutionary approach to social storytelling that positioned animals as the protagonists of their stories.

This dataset, built on Inscape’s automatic content recognition (ACR) technology, expands TV commercial coverage and visibility across both linear and streaming platforms by incorporating more sources of commercial detections, including as-run logs, ad server integrations and streaming commercial ingestion.

Temu has also spared no expense on stateside advertising. The platform ran ad spots in the first and third quarters of the Super Bowl earlier this year. The advertisements made it the most-seen brand during and immediately after the Super Bowl, cross-platform TV measurement service iSpot.tv told RetailWire at the time.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.