The Top Four Media Conversations I Am Having This Summer
The big aggregator apps are also joined by more niche FAST services that focus on a specific audience (Revry and LGBTQIA+ content) or a specific genre (Crunchyroll and anime.)

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

That list includes a $4 million debt to Xandr, the current brand name for New York City ad-tech pioneer AppNexus now owned by Microsoft. MediaMath also said it owed Flatiron-advertising platform TripleLift $2.8 million, Soho-brd publicly traded advertising analytics platform Doubleverify $1.5 million, Financial District-brd TV advertising tech firm Madhive $1.3 million and Flatiron-brd location tech firm Foursquare $862,000.

Keep communication consistent by sending valuable info, updates, and offers. This helps establish trust and credibility. Optimizing emails for mobile devices is also important – it increases the chances of conversions and strengthens relationships.

Vizio has formally announced the launch of its new exclusive Branded Content Studio series, “Clean Break.” Hosted by professional organizer Michelle Hobgood, known as the Tidy Trainer, this captivating series delves into the world of organizational tips and tricks, drawing inspiration from the popular TikTok organizing trend.

Goldman Sachs is investing $300 million into advertising software company Madhive. The company’s tech stack grants TV advertisers the tools to reach streaming audiences at scale. Madhive’s new capital will help fuel platform growth and adoption as well as enable the company to expand into new areas like direct-to-consumer advertisers and retail media networks.

TikTok and MassiveMusic (a Songtradr company) worked alongside Kantar and we tracked how the performance of the new logo worked with around 9000 consumers over eight key markets. The results proved that the new identity helped to reinforce brand awareness and affinity.

For QSR brands looking to excel in today's competitive market, it's essential to go beyond traditional loyalty schemes and focus on fostering habitual loyalty among customers. This involves engaging with customers, understanding their needs and expectations, and providing an immersive experience that seamlessly integrates with their daily lives.

The bankruptcy filing reveals that the company owes money to between 200 and 999 creditors, including a fairly comprehensive list of major ad tech businesses, and the firm’s rent for its World Trade Center offices. The 30 companies owed the highest amounts are:

MediaMath’s bankruptcy filing includes a list of the 30 creditors with the largest unsecured claims against the company. Unsurprisingly, Magnite and PubMatic are at the top.These are the ad tech providers owed more than $1 million:

Below you can see the list of all the 30 creditors with the largest unsecured claims.

Revry is a Netflix-like online streamer that follows some of the same ideas as its competitor, Here TV, but it's less expensive, in fact, some of it is free (with commercials). Again, there is a monster wall of curated digital content including movies, shows, and specials. Plus, there is a live TV option called Revry One.

While NIQ can measure the sales of these celebrity brands, additional factors must be considered when analyzing why a brand performs well. To achieve a Full View of celebrity brand performance, NIQ partnered with three other powerhouse companies to deliver a well-rounded, in-depth analysis – Dash Hudson, CreatorIQ, and Spate. Dash Hudson, a global leader in social marketing software, provided both Instagram and TikTok entertainment scores based on engagement and retention rates. CreatorIQ, a leader in creator marketing software, provided earned media value, a proprietary metric measuring individual marketing campaign performance. And Spate, a leader in search engine trend spotting, provided Google search metrics.

​​Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Nielsen, long the (controversial) arbiter of viewership in broadcast and cable has tried to assert a similar role in streaming, as have competitors such as iSpot.TV and Parrot Analytics. But prying the data out of reticent streamers has proven impossible so far.

A commercial promoting Mercedes-Benz's lineup of electric vehicles takes first place on iSpot.tv's latest ranking of the most-seen auto TV ads. News programming delivered over 20% of the commercial's 266 million national TV ad impressions for the week of June 19-25, led by The Five (17.3 million impressions). Fox News generated 71.2 million impressions alone.

With nearly 266 million national TV ad impressions, a Mercedes-Benz commercial leads iSpot.tv’s ranking of most-seen auto ads for June 19-25.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Research firm TVRev estimates that FAST, combined with ad-supported streaming, known as AVOD, or advertising video on demand, could take in $43 billion of total domestic TV ad spending in 2027, topping the total for broadcast and cable ad markets combined.