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TV is Evolving- How is Advertising Going with it? Adam Bergman of VIZIO Explains It to a Teenager

ADAM: I work at a television company. And everybody watches television. Whether you're watching cable TV with a big fat remote, whether you're streaming, whether you're watching YouTube or Netflix or VIZIO, we own a television service called Watchfree+, everybody watches TV. So my whole job is thinking about, what's entertainment? What do we all watch? And I get to think about myself, What do I like to watch? How do I like to use TVs? So that's my favorite part is that my job deals with real people and things that we all do together.

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Innovation Kaius Foxx Innovation Kaius Foxx

Wolk’s Week in Review: Amazon CEO questions spending, Threads takes on Twitter

Because, as you may have heard me say several dozen times before, without the tens of billions of dollars generated by carriage and retrans fees, the industry is going to have to get used to a less fiscally carefree existence. Streaming can still be a very profitable business, but it will never be as wildly profitable as it was in the 90s, 00s and much of the 2010s.

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Innovation Kaius Foxx Innovation Kaius Foxx

Philo

Philo also offers a Free Channels section, but don't be fooled by that label—you still need to pay for Philo to watch the content in that category. Here, you'll find channels with preprogrammed content such as Bloomberg Television, Cheddar News, Revry, and Gusto TV. Pluto TV and Xumo offer similar channels.

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TOP 10 CELEBRITIES IN TV COMMERCIALS: DATACENTER WEEKLY

TV measurement company iSpot.tv pulled together the following ranking of the 10 most-seen celebrities in TV commercials year-to-date exclusively for Datacenter Weekly. The list ranks the stars by TV ad impressions across national brand commercials, and it focuses on celebrities being themselves, basically—as opposed to actors playing specific characters (e.g., Progressive’s Flo, Allstate’s Mayhem).

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Ram Trucks Leads iSpot's New Ranking of Most-Seen Auto TV Ads

With 283.8 million national TV ad impressions, Ram Trucks takes first place on iSpot's ranking of most-seen auto TV ads for June 26 through July 2. That's 86 million more impressions than the No. 2 commercial from Mercedes-Benz (197.5 million impressions). The 2023 Men’s College World Series was the top program by impressions, delivering 15.9 million.

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Ram Trucks Leads New Ranking of Most-Seen Auto TV Ads

Ram Trucks sits solidly in first place on iSpot’s ranking of the most-seen auto TV ads, with its Fourth of July Sales Event spot racking up 283.8 million national TV ad impressions for June 26 through July 2 – 86 million more than the No.2 commercial from Mercedes-Benz. The spot, set to Greta Van Fleet’s “Meeting the Master,” highlights how Ram has a truck for every season.

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What’s Really Happening To Polar Bears During The Climate Crisis?

We spoke to Alysa McCall, Director of Conservation Outreach and staff scientist at Polar Bears International about what is really going on with these "white hairy canaries" of the Arctic. Recorded as part of The Big Questions, IFLScience’s podcast, we explore how the climate crisis is affecting polar bear populations, how monitoring polar bears from a monster truck actually works, and what can be done to keep these enigmatic animals safe.

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Media Companies Grow Social Reach

Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney and Warner Bros. Discovery all had their highest unique viewer totals of the last 12 months, while leaning on a combination of movie trailers, sports highlights and short videos.

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Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s top program by impression deliveries in primetime during this year’s playoffs

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June's Top Rx Pharma Brands by TV Ad Spend

Skyrizi, AbbVie's immunology drug, was the No. 1 pharmaceutical brand by estimated TV ad spend for June, according to iSpot.tv data recently shared with FiercePharma. It had an outlay of $26.6 million across five TV ads in June, a decrease from its May spend of $28.4 million.

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