The outlook for luxury shopping in 2023 is very positive, according to exclusive research of 500 luxury shoppers conducted by Wunderkind, the performance marketing solution that scales one-to-one messages for retailers and brands.

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A new report from creator marketing platform CreatorIQ reveals a direct correlation between creator investment and increased brand ROI, demonstrating the value of influencer marketing.

Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers.

ABC is the sole traditional broadcaster in the top five. Rounding out the ranking are Discovery, which hypes Shark Week in second place; Food Network, which whets appetites for BBQ Brawl in third and The Great Food Truck Race in fourth; and Paramount Network, which drums up excitement for the summer airing of Yellowstone prequel 1883 in fifth place.

“There really is an appetite to utilize different sources, and partners like iSpot and VideoAmp are also really good at back-end measurement, so they can also use it to close the loop,” Bosetti said. “If you can use it to plan, buy and measure, those opportunities are real and clients are really leaning into that.”

Auto companies hit the brakes on national TV ad spending in June, according to iSpot.tv. Automakers spent $128.7 million for the month, down from $157.2 million last year. Biggest spenders were Lexus ($12.8 million), Kia ($12.7 million), Chevrolet ($11.7 million), Toyota ($10.6 million) and Nissan ($8.9 million).

Campaign Monitor is an email marketing tool with a focus on customization and ease of use. It uses drag-and-drop functionality to help users build out emails and newsletters for their audiences. These emails can be optimized for both PC and mobile viewing, ensuring a good customer experience regardless.

In 70 percent of cases, if email messages aren’t correctly displayed, users will delete them within three seconds, according to a study by marketing platform Campaign Monitor. What’s more, Statista reported that email marketing revenue is estimated to reach almost 11 billion by the end of 2023. This is why it’s beneficial to ensure every email you send is mobile-friendly.

Campaign Monitor is an email marketing platform that provides user-friendly email design and automation tools. It offers customizable templates, intuitive drag-and-drop editors, and dynamic content options to create visually appealing and engaging emails. Campaign Monitor also provides detailed analytics and reports to track campaign performance and make data-driven decisions.

Another firm in the space, Songtradr, acquired AI music-metadata startup Musicube in 2022, then launched a free AI-tagging service for music catalogues.

Kicking off the data conversation, Truthset president Chip Russo chaired a discussion with speakers from Captify, Audigent, Newsweek, PubMatic and Experian to explore how ongoing signal loss has led marketers, agencies, and platforms to tap directly into sell-side channels for access to top-tier audience and context – and the importance of collaboration between all parties.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 3-9, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Estimated national TV ad spend in June for the automotive industry declined 18.1% year-over-year, according to iSpot data recently shared with MediaPost. Total outlay for national TV ads during the month was $128.7 million vs. $157.2 million in June 2022. Meanwhile, TV ad impressions were up 7% year-over-year to 27.9 billion.

Recently, Koio set out to find a partner that could help them acquire first-party data and grow their customer list. After trying several companies, the Koio executive team finally settled on Wunderkind. The difference between Wunderkind and other platforms was obvious to VP of Marketing Joe Anhalt, who had the following to say about the best-in-class marketing solution:

Automotive national TV spending declined 18.1% in June despite big sports buys, per iSpot.tv.

The estimated national TV spending by automakers was $128.7 million, compared to $157.2 million in June 2022. Impressions for the month rose 7% to 27.9 billion, up from 26.1 billion in June 2022.

The Free This Week program is continuing to make new additions to its collection of diverse offerings. In May, Comcast offered free access to Apple TV+ content, and in June it gave users the opportunity to watch LGBTQ+-themed streamers like Revry at no cost to celebrate Pride month.

Vizio July 10 announced the launch of its next exclusive content series, home improvement show “Clean Break”. Hosted by professional organizer Michelle Hobgood, the series delves into the world of organizational tips and tricks, inspired by social media organizing trends and presented by a top consumer packaged goods brand.

CeraVe ranked as L’Oréal’s second-most advertised brand in the U.S. in 2022, behind flagship L’Oréal Paris, according to measured-media spending data from Vivvix, including paid social data from Pathmatics, reported in Ad Age Leading National Advertisers 2023. U.S. measured-media spending on CeraVe surged 44% to $117 million in 2022.

What are the early trends we should look for to identify a stock that could multiply in value over the long term? Firstly, we'd want to identify a growing return on capital employed (ROCE) and then alongside that, an ever-increasing base of capital employed. If you see this, it typically means it's a company with a great business model and plenty of profitable reinvestment opportunities.