The men’s clothing retailer introduced a post-rental survey built by Marigold to gather key insights from customers. Using style and preference data collected from the survey, Men’s Wearhouse was able to make recommendations and direct customers to new products and items.

That’s the big news from iSpot, which has released its First Half TV Transparency Report reflecting advertising activity at television through June 30, 2023.

Based on its research, household TV ad impressions — a.k.a. the total audience reached by ads — climbed by 5.0% year-over-year.

iSpot said linear TV ad impressions grew by 5% to 4.21 trillion in the first half of 2023. At the same time, national TV ad spend dropped by 7.4% to $21.6 billion.

This year's broadcast took place on Saturday, July 15, known as Arctic Sea Ice Day. It was created by Polar Bears International to spark actions and conversations about the rapidly melting Arctic ecosystem, why it matters, and how people around the globe can slow this warming trend.

The cameras, attached to boats, have been set up by Polar Bears International (PBI) and Explore.org and will be part of a citizen science program called “Beluga Bits” where anyone can contribute to beluga research.

“The Arctic is now warming nearly four times as fast as the rest of the planet, causing its sea ice to melt,” said Kieran McIver, Beluga Boat Captain and Manager of Churchill Field Operations for Polar Bears International (PBI), to IFLScience. “Sea ice is crucial for polar bears as well as other species like beluga whales, seals and humans.”

Articles have an offsite lifespan as well. With events like elections, we’ve found that pageviews from Search climb and peak on election night and then fall swiftly while Social traffic remains high in the days following the event. Tubular Labs has also seen a similar long tail in their social video research, reminding us that there are opportunities to engage readers even after they leave your site.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

For the second week in a row, Subaru owns two of the five most-seen auto TV ads, per iSpot data shared with WardsAuto. The spots take first and second place — up from third and fourth last week. While they have similar estimated national TV ad spend, impressions and top programs/networks for impression delivery, the commercials take drastically different tones. The first-place spot (229.2 million impressions) highlights the automaker's "Love Promise," while the No. 2 ad (223.5 million impressions) spreads the news that Subaru was named the 2023 Best Mainstream Brand by Consumer Reports.

Subaru is far and away the winner when it comes to most-seen auto TV ads for July 3-9, with two spots racking up 452.6 million TV ad impressions – more than the other three ads on iSpot’s ranking combined. Although the spots have similar outlay, impression counts and top networks and programs for impression delivery, each set a very different tone. The first-place commercial explains how Subaru has helped nearly 300,000 cancer patients nationwide through its “Love Promise,” while the No.2 ad proudly shares the news that Consumer Reports named Subaru the 2023 Best Mainstream Brand.

Citing a report from Tubular Labs that short form content grew by 135% quarterly YOY in 2022, Shrivastav underlined the need for clips that convey “a clear message in a brief period, and [capture] the audience’s attention in the midst of numerous distractions. The more impactful the content, the greater the chances it has of going viral.”

CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI.

Dupixent, a drug for eczema and asthma, topped iSpot's June ranking of over-the-counter and prescription drugs by impressions share of voice (SOV). It was also No. 1 in May. The brand had a 4.57% impressions SOV with an estimated national TV ad spend of $21.4 million for the month.

Finally, even marketing automation platforms are getting in on the act, with Selligent converging SaaS marketing and sales tools in its Selligent Experience Cloud.  

When it comes to specific sectors, high technology led the way with 85 deals in the first half. One notable deal was Goldman Sachs‘ $300 million investment in Madhive, an advertising software company focused on TV advertising.

On Tuesday, the MLB ASG made up 11.37% of minutes viewed of primetime national linear TV, according to data from Inscape (whose data comes from over 22 million opt-in devices). That was up from last year (+11.14%) and from 2021 (+10.18%).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

According to Chartmetric data and Billboard chart positions powered by Songtradr-owned Tunefind, the show’s sync placements have profoundly impacted younger audiences. These new audiences actively sought out older tracks, resulting in notable increases in Shazam activity and, in some cases, triggering millions of new streams and views on platforms like Spotify and YouTube.

Truthset is a data intelligence company that essentially takes data across the internet and other places, more specifically user data, and finds out how accurate that information is.

Cian Agnew, Executive Director of Client Partnerships at Wunderkind, commented: “There are valuable lessons in the research for brand marketers in the face of economic uncertainty. While 70% of luxury consumers are confident about their personal economic outlook for 2023