Data from iSpot shows that in the first half of 2023, the CW was No. 22 by share of household TV ad impressions, and Inscape reveals the CW was No. 21 by watch-time. That’s more than the respective watch-times for ESPN2, Fox Sports 1 and various other cable sports networks in the timeframe. It all adds up to a great secondary deal for the ACC that’s also indicative of where sports rights appear to be headed in 2023 (and beyond).

iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year.

According to a report by Campaign Monitor, personalized emails with product recommendations can generate a 760% increase in revenue. All this can be achieved by adopting marketing automation.

According to Campaign Monitor, 56.9% of startups have a marketing team.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 10-16, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Mediapost through iSpot.tv has disclosed that irrespective of big sports buys that were witnessed, automotive national TV spending weakened by 18.1% in June per iSpot.tv.

Even without Olympics content and two months of scripted programming, TV was still delivering more reach year-over-year during the first half of 2023, according to iSpot’s new TV transparency report.

iSpot’s data shows that ad impressions have grown 5% year-over-year in the first half of 2023. Ad impressions are the term used to measure the number of times an ad is seen. A 5% increase an impressive figure, but it has not translated into a growth in revenue for advertisers; ad spends are down 7.4% YoY across the TV landscape. The estimated national TV ad spend for the year now sits at $21.6 billion.

Linear TV ad impressions grew by 5% to 4.21 trillion in the first half of 2023, while national TV ad spend dropped by 7.4% to $21.6 billion, according to iSpot.tv’s First Half TV Transparency Report. NBA games delivered 14% more impressions and generated the most ad impressions the first half of the year. But sports isn’t the only game in town.

During the first half of 2023 (Jan. 1-June 30), iSpot data reveals there were 4.2 trillion household TV ad impressions delivered, despite increasing audience fragmentation and the proliferation of streaming viewing. The year-over-year ad impressions increase was fueled by a variety of factors, including:

In our Consumer Trends Index - Retail Forecast, published earlier this year, we found that 51% of consumers are doing more research before buying, and 47% are waiting for items to go on sale. Also, 50% are "showrooming" or browsing in-store before buying online or elsewhere. Over half (52%) made a purchase directly as a result of an email (up 4% on last year), while 55% used their mobiles to research potential purchases.

Partnering with iconic Hip Hop magazine The Source, Hogarth has created a video series titled ‘50 Years of Hip Hop: How It Started / How It’s Going’. The show brings generations of Hip Hop artists together and explores the impact the genre and its innovators have had on the music industry, their peers and wider society.

JAY: What sets Madhive apart from other software and advertising companies ?

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Six months into 2023, there are 5% more linear household TV advertising impressions -- to 4.2 trillion -- yet national TV advertising spend has dropped 7.4% to $21.6 billion, according to iSpot.tv.

The sea ice also acts as the base of the food chain in the Arctic, Alysa McCall, director of conservation outreach and staff scientist at Polar Bears International, told ABC News. The algae growing on the sea ice serves as an underwater garden, attracting the fish that beluga whales feed on, McCall said.

“There’s been all this drama with Identity Hub — and Identity Hub itself has cost us money before. When we’re working with Wunderkind, there was just one time we were running a PubMatic bundle on our page [which included a version of Identity Hub] and Wunkerkind was running Identity Hub, but the two conflicting versions broke revenue on our page. It [caused] a lot of problems.”

With over a billion active users, TikTok is more than just a hub for entertainment; it's a digital universe that has completely transformed the way we interact online. For brands seeking to tap into the elusive Gen Z and Millennial market, TikTok presents a golden opportunity. However, there are also unique challenges that make standing out on the platform daunting if you don’t know how to approach TikTok correctly. Creating compelling content is a start, but it takes more than that to capture the attention of TikTok's savvy users.

I looked at how CreatorIQ is trying to develop a metric to show effective ROAS on creator and influencer content.

As more brands lean into zero-party data collection to learn more about their customers, the opportunity to create targeted and personalized email marketing campaigns increases. But collecting actionable data requires a strategy designed to not only engage customers, but provide value as well.