ISpot.tv has hired Leslie Wood as its chief research officer, giving the Nielsen measurement challenger a high-profile addition.

iSpot, the TV measurement company, today announced Leslie Wood, the data science leader and advertising expert, has joined the company as its Chief Research Officer. In this role, Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for always-on TV and video measurement products trusted by 600+ brands, including 40 of TV’s top 50 advertisers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Both Universal Pictures and Warner Bros. have put major muscle behind advertising the movies. According to iSpot data as of July 24, the movie trailers combined account for 30% of July’s estimated TV ad media value for the theatrical movies industry as a whole, and 28% of the total household TV ad impressions for movie trailers.

With MediaMath unable to honor its financial commitments, SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP, AdExchanger confirmed.

Notably, Shark Week has the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Looking at women's sports broadly, the WNBA, NWSL, LPGA, and women's college basketball and softball have provided 8.59 billion household TV ad impressions from January 1 through July 19, already surpassing totals from the past two years, according to iSpot.tv, which analyzes TV advertising.

Recently, Koio set out to find a partner that could help them acquire first-party data and grow their customer list. After trying several companies, the Koio executive team finally settled on Wunderkind. The difference between Wunderkind and other platforms was obvious to VP of Marketing Joe Anhalt, who had the following to say about the best-in-class marketing solution:

Since partnering with Wunderkind, J. McLaughlin has achieved an email conversion rate of 3-4x better than before, driving 16.31% of additional digital revenue. When asked about their partnership with Wunderkind, Elizabeth Pilkington, VP of E-commerce at J. McLaughlin, had the following to say:

Right now, tens of thousands of beluga whales are congregating in the ice-free waters of Canada’s Churchill River and Hudson Bay. The social, bulbous-headed creatures migrate south from the Arctic each summer—and you can watch from the comfort of your home, thanks to online “beluga cams.”

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 17-23, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

A new report by CreatorIQ titled "Unleashing the Power of Creators" reveals that brands with advanced influencer marketing programs achieve significantly better results compared to those with less sophisticated programs.

As the theatrical release of the highly anticipated Barbie movie draws near, the marketing efforts are taking on a new dimension with VIZIO's unique audience. Leveraging the power of immersive, actionable advertising, VIZIO is creating an engaging experience that drives ticket sales and solidifies Barbie's presence in popular culture.

VIZIO has launched a new exclusive Branded Content Studio series called Clean Break, hosted by professional organizer Michelle Hobgood. The series focuses on organizational tips and tricks inspired by the popular TikTok organizing trend. Each episode showcases valuable hacks and practical tips to make chores more manageable. The series aims to tell uplifting stories that resonate with viewers and provide them with practical organizational advice.

Vizio has confirmed that it will be hosting its second annual developer conference next month, providing those attending with an opportunity to delve deeper into the company’s latest operating system innovations.

Smart TVs are more frequently coming loaded with their own programming, as well. Manufacturers like Samsung and VIZIO operate their own ad-supported video-on-demand (AVOD) and free ad-supported TV (FAST) services

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The chart below looks back at iSpot data from 2022 to reveal which sorts of programming delivers the highest share of household TV ad impressions across ESPN and ESPN2. Of note, each sport/league’s totals include live competitions as well as syndicated airings and studio shows dedicated specifically to that sport (i.e. NFL Live is included in the larger NFL total).

Vizio has announced that its 2nd Annual Vizio Developer Conference, themed "Innovate: Beyond the Stream,” summit will take place on August 22.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 17-23, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).