Personalization is one of the most important aspects of a successful holiday customer engagement strategy. And our partners at Wunderkind — specialists in helping brands deliver personalized experiences through owned channels — agree:

Music licensing platform Songtradr is out with a new analysis of back-to-school commercials that attempts to pinpoint the potential appeal of any given ad’s soundtrack to various generations. The company deploys AI to analyze music at scale, then ranks the appeal of a given commercial’s song—based on how different age groups have already interacted with that song in the larger music marketplace—on a 0.0 to 1.0 scale.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for August 28 through September 3 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for August 28 through September 3, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

At GroupM, Karen Chan promotes a holistic approach to the evolution of TV and video across teams, departments and agencies. She helps to bring in new ideas and processes, including continuous play, tech and data platform partnerships, alternative currency measurement and internal communications/partner marketing.

Researchers from the University of Washington and Polar Bears International in Bozeman, Montana, have found a relationship between greenhouse gas emissions and the survival of polar bear populations.

The policy-setting 2008 memo was written by Dave Bernhardt, a former fossil fuel industry lobbyist then working as solicitor for the Interior Department who would go on to be President Donald Trump’s secretary of the interior. It required that the projected emissions impacts to polar bears from new proposals, like pipelines or drilling permits, be separated from the effects of historical cumulative emissions.’

Polar bears live in 19 populations across the Arctic and are found in Canada, the United States, Russia, Greenland and Norway, according to conservation organization Polar Bears International.

“As an individual, as anybody, as a consumer, you could turn on your Vizio TV and go to the Watch Free app to find our channel right there. Or maybe Samsung TV Plus, where you can find our channel, or Rakuten. We're here in Europe, right? So let's turn on Rakuten, or a Roku channel. And you could just start watching—our movies, reality competitions, anything you want, anytime.”

"We have presented the information necessary to rescind the Bernhardt Memo," first co-author Steven Amstrup, a zoologist with Polar Bears International and the University of Wyoming, told AFP, referring to the legal caveat which was named after an attorney in former president George W. Bush's administration.

New research from the University of Washington and Polar Bears International in Bozeman, Montana, quantifies the relationship between greenhouse gas emissions and the survival of polar bear populations. The paper, published online in Science, combines past research and new analysis to provide a quantitative link between greenhouse gas emissions and polar bear survival rates.

A new study published in Science1 has quantified the relationship between greenhouse gas emissions and the survival of polar bear populations, showing that the more emissions, the less likely the bears are to survive and reproduce.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

With 310.7 million national TV ad impressions, a commercial for the Chevrolet Silverado takes first place on iSpot's latest ranking of the most-seen auto ads on TV. It had 44% more impressions than the No. 2 spot, a promotion for a Hyundai sales events.

To be clear, it’s not as if anyone is suggesting that Amazon or other streaming companies grade their own homework by providing their own unchecked viewership stats. It’s that they want them to provide their viewership logs to measurement companies like Nielsen, iSpot, Videoamp and Comscore so that they can verify them and make use of them.

In the past, with the popularity of the NFL and college football, the advertising strategy of legalized sports gambling had been seasonal, with a focus on fourth quarter sports. Among the findings, in the recently released Sports TV report from iSpot, found sportsbook ads are becoming more year-round. Another finding was sportsbook ad impressions, for national TV, grew 25% year-over-year in the January 1-August 15, 2023 time frame.

"We have presented the information necessary to rescind the Bernhardt Memo," first co-author Steven Amstrup, a zoologist with Polar Bears International and the University of Wyoming, told AFP, referring to the legal caveat which was named after an attorney in former president George W. Bush's administration.

“I’m really hoping that this is going to be a major game changer,” said Steven Amstrup, lead author of the study published in Science. Amstrup is chief scientist emeritus at Polar Bears International and an adjunct professor at the University of Wyoming.

New research published in the journal Science has quantified the link between greenhouse gas emissions and the survival of polar bear populations, paving the way for greater protections under the Endangered Species Act.