Yesterday, Inscape released its look at the state of viewership using data from Vizio TVs. According to that report, free streaming services have seen their viewership jump by 70% in the 2nd quarter of 2023 vs. the same period in 2022.

A recent report from Inscape has shed light on the ongoing decline of cable TV. The data reveals that the total cable TV and satellite viewership on VIZIO TVs has fallen to just 37.1%, down from 46.9% in the same period last year. In contrast, streaming now accounts for 53.8% of all TV time, marking a significant increase from 44.1% in 2021.

A majority of Vizio smart TV owners now stream video entertainment rather than accessing legacy cable or satellite TV distribution, according to new data from Inscape, which tracks ACR data from millions of Vizio TVs.

The provider of ACR data from VIZIO smart TVs Inscape has tracked trends in streaming over the last few years. In fact, by early 2022, streaming had displaced cable/satellite as the most-viewed TV source by US households. In the quarters since, it has steadily grown its share of viewing time and there are no signs of a slowdown.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV measurement company iSpot has appointed Leslie Wood as chief research officer.

Amstrup and University of Washington Arctic sea ice expert Cecilia Bitz set out to prove Bernhardt wrong. The two dove into the scientific literature, looking for links in a chain connecting the smokestack of a coal fired power plant (for example) to the fate of a bear cub in northern Alaska. They emerged with a publication that reads like one part jargon-filled research and one part impassioned advocacy.

According to reports published by Campaign Monitor, the average open rate for all emails hovers around 20%, whereas click-through rates come in at 2.3%.

According to a recently-released report by Inscape, streaming has officially become the preferred viewing source of content for consumers. Examining Q2 over the past three years, streaming’s share of viewing has increased from 44.1% to 53.8% in Q2 since 2021. Meanwhile, cable/satellite’s share has fallen from 46.9% to 37.1%.

The tricky part, of course, is that most of the intended consumers (students) don’t have their own money to spend on clothes. That creates a challenge for brands, which need to strike the right balance between appealing to the kids who wear the clothes, and the parents/guardians who ultimately buy the items

Inscape, a leading provider of ACR data from millions of VIZIO smart TVs, today revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the “new normal” in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.

Streaming has experienced a significant rise in popularity, becoming the preferred viewing source for consumers. This shift is supported the increasing availability and usage of streaming apps, free ad-supported streaming TV (FAST) services, and the continued penetration of smart TVs.

The death of cable TV is speeding up once again. According to a new report from Inscape, the total cable TV and satellite viewership on VIZIO TVs has dropped to just 37.1%. This is down from 46.9% during the same period in 2021. Streaming now accounts for 53.8% of all TV time. Video games now account for 5.4% of TV time, and OTA TV is 3.7% of all TV viewing.

According to data from Inscape, streaming has become the preferred viewing source of content for consumers – underpinned by a rise in availability and consumer usage of streaming apps, free ad-supported streaming TV (FAST) services as well as continued penetration of smart TVs themselves.

A return to the glory years is what cable executives are currently pining for, but in 10 years’ time there might not be any cable executives at all. That’s the conclusion pointed to by a new study from VIZIO and Inscape, a data insights measurement firm that captures automatic content recognition information for VIZIO smart TVs.

More evidence that streaming has become the dominant way people are consuming video comes from Inscape, the data unit of smart-TV maker Vizio. Inscape said that in the second quarter, streaming’s share of viewership hit 53.8%, up 2,9% from 50.9% in Q2 2022 and a 44.1% share in Q2 2021.

A campaign submitted by iSpot.TV for Consumer Cellular won the 2023 Advanced Advertising Innovation Award for Best Use of Multiple Platforms. The award will be presented at the Advanced Advertising Summit on September 11 in New York.

Polar bears were labeled as threatened under the Endangered Species Act the same year, but the legal opinion created a loophole for projects, including oil and gas development, to move forward without considering greenhouse gas impacts on polar bears.

It may be almost too late to plan a Cyber Week email campaign. But you must give it a try, given that some brands are generating close to 10% of their annual revenue during that period, according to 2023 Black Friday And Beyond: Strategies to Boost Your Revenue, a study by Wunderkind.

iSpot has hired Leslie Wood as chief research officer, overseeing the data-science department responsible for TV and video measurement products. She had been chief research officer at NCSolutions, previously known as Nielsen Catalina Solutions.