“Streaming will soon be a profitable business, but it will never be as insanely profitable as the cable business was,” says Alan Wolk, co-founder and lead analyst at TVRev, a research firm. “They were getting tens of billions in carriage and retransmission fees, and there is no way to recreate that” in the streaming era.

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, LaShawn McGhee, Co-Founder & CPO, Revry, and Rob Collins, Executive Director of Software Development, Starz, discuss the topic with Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media in this clip from their panel at Streaming Media Connect 2023.

In today’s media world, where virtually every home in the U.S. has access to high-speed internet and every TV sold is “smart,” you can now click into hundreds of FAST channels without paying a monthly fee.

Audiences’ viewing habits are constantly changing as new CTV platforms and services emerge, and existing ones evolve. While the key players have generally remained the same, the first half of this year brought a noticeable shift in CTV platform rankings in terms of impression share.

Bellevue-based iSpot.tv, a TV ad measurement company, raised $325 million from Goldman Sachs Asset Management in April 2022. iSpot, founded in 2012, measures the impact of live TV and streaming ads for marketers through the likes of website visits, online purchases and app downloads. Its clients include Google, T-Mobile and Amazon

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

While the Boston-based sportsbook is facing a herculean task keeping up with FanDuel, its RedZone deal shows it is nowhere near throwing in the towel. This despite the brutal swathe FanDuel cut through its rivals January 1 to August 15 to become the “most-seen” sportsbook brand on American TV, according to iSpot.tv. The US ad-tracking company last month revealed the Flutter-owned brand’s share of TV ad impressions increased around 40% to 49% year-on-year.

Aflac this year decided to advertise there for one simple reason, Knutson said: The company knew Fox was airing Sanders’ first two games. “We’re going to continue to follow him around,” Knutson said. “This Fox investment paid off.”

That curiosity sent me for a quick check-in with iSpot.tv, a measurement company that tracks and calculates impressions and attention for ads across a variety of media, including streaming. Here are a few interesting stats on mattress brands and advertising over the past 30 days, prime promotion plowing for Labor Day sales.

It amounts to a pricey investment, given NFL buys are the most expensive on TV. NBC’s “Sunday Night Football” drew an average of $828,501 per 30 seconds last season, for instance. Bud Light ran a 15-second version of the new commercial once during NBC’s broadcast of the NFL season debut last night and a 30-second version ran in pre-game, according to iSpot.

AbbVie has secured all three top positions among iSpot.tv's leading drug ad spenders in August, featuring two familiar contenders and one unexpected player. Meanwhile, several newcomers have surged into the top 10, while a prominent name has slipped down the rankings.

Marigold, a global martech leader focused on delivering relationship marketing solutions, announced Campaign Monitor by Marigold has been named the highest-rated email marketing software platform in the latest Data Quadrant Report by SoftwareReviews.

A campaign submitted by iSpot for Consumer Cellular won the Advanced Advertising Innovation Award for Best Use of Multiple Platforms, a campaign submitted by Magnite for Travel Texas won the Advanced Advertising Innovation Award for Best Definition of a target market and a campaign for Ken Ganley Kia in New Port Richey, Florida, won the Advanced Advertising Innovation Award for Best Use of Data.

A survey compiled by the creator marketing platform CreatorIQ and Tribe Dynamics, a company it acquired in 2021, reveals that TikTok is the new top platform for brands in influencer marketing.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Skyrizi broke Dupixent’s three-month streak as the top Rx and over-the-counter (OTC) brand, according to data released by iSpot.tv Thursday morning.

The Crohn’s disease, psoriasis and psoriatic arthritis treatment from Boehringer Ingelheim and AbbVie led the way with an impressions share of voice (SOV) of 4.04% as well as 2.4 billion impressions: in total.

"We have presented the information necessary to rescind the Bernhardt Memo," first co-author Steven Amstrup, a zoologist with Polar Bears International and the University of Wyoming, told AFP, referring to the legal caveat which was named after an attorney in former president George W Bush's administration.

Previously, it was announced that a campaign submitted by iSpot for Consumer Cellular won the Advanced Advertising Innovation Award for Best Use of Multiple Platforms, a campaign submitted by Magnite for Travel Texas won the Advanced Advertising Innovation Award for Best Definition of a target market and a campaign for Ken Ganley Kia in New Port Richey, Florida, won the Advanced Advertising Innovation Award for Best Use of Data.

Tracking usage on VIZIO smart TVs, Inscape has found that FAST viewership rose by 70 percent year-on-year in Q2 amid a continued shift from cable and satellite to streaming in U.S. TV households.

Inscape, provider of ACR data from millions of VIZIO smart TVs, has revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the ‘new normal’ in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.