Global relationship marketing pioneer Marigold has introduced a cutting-edge new martech solution designed to give marketers the ability to achieve hyper-personalization at scale while navigating the challenges of privacy and deliverability in today’s complex digital landscape.

The ESPN app is now available on Vizio smart TVs. The app comes with ESPN’s live sports offerings as well as its on-demand library and content. Vizio viewers can also get in on the Disney Bundle Trio, which provides access to Disney+, Hulu and ESPN+ starting at $12.99/month.

VIZIO today announced that the ESPN App, including ESPN+, the No. 1 U.S. sports streaming platform, is now available to millions of VIZIO users just in time for the 2023 football season. With the ESPN App and ESPN+, fans can experience over 27,000 live sports events, replays, original shows, and exclusive content across ESPN platforms – all on VIZIO Smart TVs.

Through the Vizio smart TV owners can now sign up for the free ESPN app or subscribe to ESPN+ and the Disney Bundle (Disney+, Hulu and ESPN+) directly through their sets, without having to go through a separate program like Roku or Fire TV.…

Brightline already counts work with major publishers, such as Warner Bros. Discovery, and has partnered with Samsung-competitor and smart TV maker Vizio in the U.S for interactive ads on its WatchFree+ FAST service.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 4-10, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

In addition to advertising across streaming content, these brands are making their own content as well, and in the process incorporating their own brand messaging from the start. That’s why we created the VIZIO Branded Content Studio — where we use our glass-level data set to understand what kind of content viewers seek, and then work with brand and programming partners to deliver it in ways that serve both viewer and advertiser alike.

Vizio is offering a custom-curated Football Kickoff collection on TV home screens for the 2023 pro and college season. The collection features home screen access to streaming apps for viewing live sports, with hundreds of hours of free programming.

AI technology has the potential to blur the lines between human and machine creativity, noted Agnes Chung, the senior director of search and AI at the music company Songtradr, noted in an email. She said a Grammy win or nomination for an AI-generated song like "Heart on My Sleeve" would be a groundbreaking moment in the music industry.

Alliant’s TV segments are available across all major data exchanges, TV platforms and demand-side platforms (DSPs), including LiveRamp Data Store, Beeswax, FreeWheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, programmer or broadcaster.

In this TVREV Thought Leaders Circle video and Q+A, Madhive CRO Jon Kaplan talks about what he learned during his time at Google and Pinterest and how he can put those lessons to use at Madhive.

Comparatively, the data reported by CreatorIQ, Can Creator-Led Marketing Really Drive ROI, suggests that the “pay-for-content” model remains the most popular, with pay-for-content (60%) and affiliate commission (45%) being the most frequent compensation methods and rated as the most effective ways to compensate creators by respondents.

The Advanced Advertising Summit panel Measuring Results looked at the latest ways to measure campaign performance, from counting impressions to determining return on investment.

“I then met my business/songwriting/record producer partner, now husband, Paul Wiltshire. We went on to work with major label artists on Sony, Universal BMG etc., and Australian Idol. It was during this period I learned the nuances of studio recording, a much different art to live performance. Paul would keep me in the recording booth for hours, layering complex, breathy vocal arrangements until I felt like I would pass out! Again, I loved every second.”

Some TV networks have struck their own partnerships with Nielsen competitors like iSpot but have banded together with competitors to form the Joint Industry Committee (JIC) to make the new landscape more navigable for advertisers.

Next TV readers won't want to miss our Next TV Summit on Tuesday. I'm stoked to moderate our morning session "Gateway to the Future of TVOS," in which high-level executives from Roku, Vizio and other top TMT companies discuss what happens next to the surface that the whole streaming game is played on.

That set what seemed an impossibly high scientific bar at the time because researchers hadn’t yet fully identified the impacts of greenhouse gas emissions from specific projects on threatened species. But science has cleared that hurdle, said Steven Amstrup, an adjunct biology professor at the University of Wyoming and co-author of a new peer-reviewed paper in Science that could help “close the loophole” in the Endangered Species Act by showing how emissions from new projects on federal lands result in more days during which polar bears can’t feed because of declining sea ice.

Recently, one of the biggest events in cord cutting took place as Spectrum and Disney started a massive fight over the future of cable TV. With this fight, Spectrum has announced that the cable TV model is broken and no longer works.

Streaming trends from VIZIO is showing FAST growth

As Arctic ice melts, polar bears must leave their homes. Biologist and conservationist Alysa McCall shares lessons on how to plan for a future where climate change forces us all a little closer.