In the midst of Disney's recent headlines about spinoffs, sales, and leadership transitions, Netflix's CFO, Spencer Neumann, issued a statement that might have been easily overlooked but carries significant implications for the streaming industry. In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

I’m not just spitballing here, either. Our latest TVREV report on local TV and streaming includes a consumer study we did with Publishers Clearing House and Evan Shapiro that surveyed over 60,000 US TV viewers.

Your subject lines play a crucial role in getting recipients to open your emails. Emails with personalized subject lines can increase open rates by 26 percent, according to Campaign Monitor.

Global martech pioneer, Marigold, unveiled the industry’s most comprehensive Relationship Marketing solution focused on helping marketers achieve hyper-personalization at scale while navigating complex, ever-evolving privacy and deliverability challenges. Marigold’s latest release fuses best-in-class email, omnichannel marketing, SMS, and loyalty technology with integrated zero-party data, robust permission and preference management, and dynamic personalization tools to help brands and businesses build trusted, long-term relationships with their customers, faster.

As of Sept. 19, the ESPN app, including ESPN+, is now available on VIZIO Smart TVs, offering customers the ability to stream live sports, originals, and on-demand programming from across ESPN platforms.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Three Nielsen rivals — Comscore, iSpot and VideoAmp — have received conditional currency certification from the coalition of top TV ad buyers and sellers known as the U.S. Joint Industry Committee (JIC).

Comscore, iSpot and VideoAmp were among the companies invited by the JIC to submit requests for information (RFIs) to be evaluated, alongside Samba TV, Innovid, and 605. Nielsen was also invited but the incumbent measurement provider declined to participate in the OpenAP-led effort.

Modelo Especial for the past couple of years has also had the number one share of voice in advertising in the beer industry, said Gallagher, the Modelo marketing executive. Constellation has spent an estimated $96.9 million on national TV advertising for the Modelo portfolio in 2023 through Sept. 15, compared with Anheuser-Busch’s estimated spending of $55.1 million on Bud Light and $66.0 million on Michelob Ultra, according to ad-measurement company iSpot.tv.

Comscore, iSpot and VideoAmp will now move onto the data evaluation stage, with the JIC still looking to issue full certification in early 2024. Certification status will be granted on a two-year term and will be up for further audit and evaluation to receive recertification. Companies that receive and maintain full certification will be granted access to the JIC Streaming Data Service, which is set to launch in beta next year and represents one of the JIC’s key promises to advertisers.

As part of an ongoing effort to improve cross-platform measurement, OpenAP has announced that the U.S. Joint Industry Committee (JIC) has granted conditional certification to Comscore, iSpot and VideoAmp.

Vendor 605 was just acquired by iSpot and is no longer seeking JIC currency certification as an independent entity. 605 will support iSpot’s currency and certification efforts, as mentioned in the acquisition announcement, they work to integrate 605 data and identity solutions with iSpot into a single offering that utilizes “a unified data spine and technology infrastructure for all measurement and currency offerings.”

The U.S. JIC (joint industry committee) this morning announced it has granted "conditional certification" to three alternative ad currencies for cross-platform -- linear and nonlinear TV -- negotiations: Comscore, iSpot and VideoAmp.

Nielsen and its competitors are increasingly using big data from set-top boxes and smart TV sets to measure viewing. The methodologies for using big data–including Nielsen’s–have not been accredited by the Media Rating Council, which provides the seal of approval to TV measurement systems.

Conditional certification was bestowed upon measurement companies the JIC believes are on the path to becoming currency, said Brittany Slattery, CMO of OpenAP, the data activation platform behind the JIC.

Those that passed this first test will soon get a second evaluation to audit the data they’re using. The JIC will decide which contenders receive full certification by early next year.

Comscore, iSpot and VideoAmp will now move into the data evaluation stage, and currency certification status will be granted on a two-year term.

Three Nielsen rivals — Comscore, iSpot and VideoAmp — have received conditional currency certification from the coalition of top TV ad buyers and sellers known as the U.S. Joint Industry Committee (JIC).

ISpot does have an application for MRC accreditation process underway for its TV ad occurrence data, but not audience measurement.

Tubular Labs' recent research offers insights into this phenomenon: in July, the 13 to 24 age demographic in the U.S. consumed WWE content on YouTube and Facebook for an impressive 147.1 million minutes. This staggering number eclipsed the viewership of all other sports teams and leagues for that month.

Over several informal conversations with marketing leaders at over 20 companies across a range of industries, we asked what struggles, pain points and wish lists dominated their day and influenced their spending decisions.