The Joint Industry Committee, which represents most of the traditional media companies in their quest to make streaming measurement much less painful and much more standardized, announced that it was “conditionally certifying” iSpot, VideoAmp and Comscore as currency, part of an overall effort to break the monopoly chokehold non-JIC member Nielsen has over the industry.

The data industry underrepresents the Hispanic population when it comes to measuring television audiences, according to a study by Truthset, which validates datasets.

In the category of all news is good news, though, the criticism doesn’t seem to have dented the earned media value performance of the brand’s trips—and perhaps gave them a bump. In the first quarter of this year, the period in which the Dubai trip occurred, creator marketing platform CreatorIQ estimates Tarte’s earned media value, a measure of the value of exposure, soared 64%, prompting CreatorIQ CSO and board member Conor Begley to declare on LinkedIn that influencer “trips are back.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

“Revry was one of the founding members,” Pelliccione says. In addition to the ten founding channels, they say, “We’ve signed on over 35 different publishers.” To become a part of the ISA, “You cannot be owned by the major eight. When we did a test with iSpot, we saw that almost 60% of all inventory and 60% of all viewership were coming from just the folks in this group alone. So there is going to be a collective bargaining.”

Darden spent $20 million in national TV advertising from June 1 to Aug. 27, almost entirely on Olive Garden commercials, up from $17.7 million in the same period in 2022, according to television ad measurement firm iSpot.tv.

In the first few months of 2023, economic uncertainty loomed as the world braced for a potential recession. However, Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer. Here is the story as analyzed by Tubular Labs social video and consumer insights.

Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States.

A Q2 2023 study revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for Hispanic viewers.

Like any good headline, you need to give your subject line some serious thought before compiling the newsletter. According to SEO company Launch Space, “Your subject lines should be shorter than 50 characters.” People open their emails on different devices and a long subject line may cut off on a cellphone, for example, meaning the full message is lost.

Adam Bergman, Group VP, Advertising & Data Sales at VIZIO, believes the focus on ‘streaming first’ approach and brand-safe environments are the highlights of this year.“The marketplace has made clear that streaming has a massive seat at the table. As a device owner, we’ve built this narrative with our brand partners direct to device, and when we sit down with agencies, we sit down with brands and advertisers, they are taking a streaming first mentality into this upfront cycle.”

Ciarán O’Kane, a partner at First Party Capital pointed to the recent funding rounds of Anzu — an in-game ads specialist that raised $48 million Series B funding — claiming they are indicative of a cautious market.

Owners of Vizio smart TVs can now sign up for the ESPN app or subscribe to ESPN+ and the Disney bundle through their TVs. The app is accessible from the apps catalog on the home screen.

The Walt Disney Company-operated leading sports streaming platform, ESPN+ and the ESPN app, has launched on CTV operator, VIZIO, ahead of the return of the new NFL season. The launch also comes as part of Disney Bundle Trio, which includes access to Disney+, Hulu and ESPN+

For as stagnant as the TV measurement market felt in this year’s upfront negotiations, some major measurement providers have gotten fairly active over the past couple weeks.
Nielsen appointed a new CEO, with measurement boss Karthik Rao taking over from David Kenny after the company laid off 9% of its employees.
VideoAmp announced a $150 million funding round after laying off 10% of its employees.
iSpot.TV acquired media analytics firm 605.

Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S. Joint Industry Committee (JIC) set up by media companies to set modern standards for audience measurement in a multiplatform environment.

TV measurement currencies are beginning the next lap in their race to replace Nielsen: certification. On Wednesday, the broadcaster-backed joint industry committee (JIC) granted “conditional certification” to Comscore, VideoAmp and iSpot.

The U.S. Joint Industry Committee has conditionally certified Comscore, iSpot.tv and VideoAmp for audience measurement, anointing what industry had already identified as the leading contenders to cut into Nielsen’s dominance in TV and cross-platform measurement.

The Joint Industry Committee (JIC)—formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies—has taken a significant step forward in the journey to multiple currencies.

The U.S. Joint Industry Committee, a group backed by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery, has granted a conditional certification to audience-measurement technologies developed by Comscore, VideoAmp and iSpot, three start-ups that have worked in recent years to challenge Nielsen’s status as the media industry’s primary means of audience tabulation.