Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed specifically for retail, with over 200 industry-leading global clients, including Sephora, Steve Madden, Hotel Chocolat, and Brooklinen.

Brands may feel that they have little choice but to trust the platforms to define the measurement standards, and/or to certify third-party measurement tools on platforms like Facebook, Amazon, and Google. (Amazon, for example, invites brands to connect their first-party data to Amazon's audiences via the Amazon Marketing Cloud, and partnered with iSpot and VideoAmp for video-ad measurement, as reported in May. Google, meanwhile, created the YouTube Measurement Program, or YTMP, to vet those who monitor audience data on its own site.)

The rollout for ATSC 3.0 has been slowly moving along ever since. Some of the most popular budget brands like Vizio and TCL have refused to support it, and broadcasts still don’t cover the whole of the country.

According to iSpot’s Creative Assessment, 38% of surveyed viewers considered the product itself to be the single best thing about the Lexus commercial.

Unfortunately, Churchill’s polar bears are under threat from climate change. Biologists with the University of Toronto and Polar Bears International, a non-profit conservation organization, recently reported that polar bears living in the Western Hudson Bay region could experience reproductive failure by 2060 as the sea ice disappears. By 2100—without dramatic intervention—the population could collapse entirely. Find out more about polar bear conservation and learn how you can help!

On a panel moderated by Kristin Wnuk SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

If you can’t make it to Manhattan for the event, fear not (ha!). History’s Most Haunted will have its U.S. debut this October exclusively on VIZIO WatchFree+ platform and will then roll out on HauntTV later this fall.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

AbbVie packed the punches with its ad spending in August, claiming the top three spots on iSpot.tv’s top pharma ad spenders for the month.

In particular, Ozempic stands out by allocating 41% of its advertising budget to online video platforms, such as streaming services, which represents a remarkable year-on-year increase of over 1,000%. Conversely, as evidenced by iSpot.TV's monthly TV drug advertising data, its investment in television advertising has experienced a contrasting decline of 23% compared to the previous year.

Situation: One week after the JIC certified a few across many criteria, iSpot earned MRC accreditation – for tracking national ads. This gives it the only cross-platform ad measurement with at least one half of the equation verified as the old school government body creeps slowly along.

iSpot Gains MRC Accreditation for Measuring National TV Ad Occurrence

Beauty and wellness brands within Unilever Ventures’ portfolio include Rael, Straand, Womaness and Trinny London. It’s also invested in technology-centered subscription, delivery and marketing platforms like Grove Collaborative, CreatorIQ and FabFitFun. Exiting to Unilever is considered a bonus for portfolio companies. It’s not a requirement.

The CarbonTV app is now available on VIZIO smart TVs, offering content including hunting, fishing, survival, aviation and outdoor lifestyle. The app offers a library of on-demand, outdoor content, including original series, documentaries, and live events that cater to nature enthusiasts, hunters, anglers, and farmers.

The Bachelor revamp "is also to show older people as vibrant. Too often they're portrayed as clueless about tech and baffled, especially in commercials. So showing them in a light where they are sexy and have lives is a smart move to remind advertisers this is who is watching shows, and these people have a lot of money," said Alain Wolk, co-founder and lead analyst TVREV, a media and TV analyst group.

“To be honest, when I started I wouldn’t have imagined I’d spend more than a few years at one company. But Wunderkind is constantly evolving, which happens when you grow by more than 7.5 times in as many years.”

Just last week, for example, the broadcaster-backed joint industry committee (JIC), which was formed in January to spur the creation of a cross-platform TV measurement standard, granted conditional certification to Comscore, iSpot and VideoAmp for audience measurement.

A survey recently released by Publisher's Clearing House, EShap and TVRev indicates that local news is still one of the most-watched programming segments on broadcast TV. Even Millennials and Gen Zers use broadcast TV to watch local news, despite the fact that they get most of their entertainment from other sources.

Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.” The spot doesn’t address the debate, but plays as a spot geared toward the Fox News audience, revolving around a soap entrepreneur in Mississippi. Data from iSpot shows that over 23% of household TV ad impressions for the ad, since it debuted in August 2023, have been delivered on Fox News.

VIZIO’s latest case study illustrates the benefits of an advertising ecosystem that combines ownership of the TV hardware, software, and data when seeking incremental reach over linear audiences.