“47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets.” - Campaign Monitor

While no one program or content partner can deliver the mass reach that advertisers have enjoyed in the past, there is an alternative solution for advertisers that’s unique to this new TV era — the smart TV Home Screen.

It’s a valid question, but the answers won’t be found looking at what’s worked in the past. Instead, advertisers need to really think differently and pivot their strategy, budgets and content choices to today’s CTV environment.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. iSpot’s new report around Spanish-language TV advertising shows which brands are increasing Spanish-language ad focus YoY, key industries, daypart adjustments, top programs and more.

Marigold's Financial Services Forecast 2023 Consumer Trends Index reveals several critical insights that hold significance for public relations (PR) executives in the financial sector.

Revry, the first global LGBTQ streaming service, announces their annual Queer X Awards on October 11, 2023, to mark National Coming Out Day. Presented by Discover, the event recognizes and honors outstanding individuals and allies who have made an impact.

But this first trend has been hiding in plain sight for years. According to Tubular Labs data…

Coming off the success of the year’s biggest box office success, Tubular Labs joined forces with Mattel for its recent webinar, The World of Barbie: Unboxing Mattel’s Digital Success, on Sept. 20.

Rare Beauty is growing at 110% year over year with influencers, CreatorIQ reports, while Charlotte Tilbury is expanding at around 18%. Begley believes that if Rare Beauty were to be acquired, it would possibly represent the fastest trajectory “from zero to a multibillion exit” in the history of the beauty industry. “Their success is unprecedented,” he says.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for September 25 through October 1, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Magnolia Pictures, an independent theatrical and home entertainment distributors in the US – has announced a partnership with Vizio and their free streaming service, WatchFree+, for access to Magnolia Pictures’ film catalogue on select smart TVs, products and platforms.

Like many Smart TV makers, VIZIO provides advertising services that include ad placements in streaming content, home screen promotion and the use of data to target relevant homes on television or retarget them across different devices, with its VIZIO Ads unit serving the U.S. market.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.

According to a new report from iSpot.tv, Spanish-language household TV ad impressions rose more than 27% to 181.1 billion in the first half of 2023, compared to a year ago.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV ad measurement company iSpot has acquired TV measurement and attribution company 605.

RD: Nexstar noted in its RFP press release that is has been, “actively engaging with new measurement partners, working earlier this year with VideoAmp and iSpot to deliver linear and streaming audience data generated across its media platforms.”

iSpot.tv has earned its first Media Rating Council accreditation for the ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.