MyPillow’s advertising and revenue-sharing agreements with conservative media have been a major source of support for right-wing figures, such as Stephen K. Bannon, the former Trump adviser who has a revenue-sharing agreement to promote MyPillow on his “War Room” podcast. Such promotions have increased slightly in the last year, according to the analytics companies iSpot.tv, which covers television advertising, and Magellan.ai, which covers podcasts.

Alan Wolk, the co-founder and lead analyst at TVREV, a media analyst firm based in New York and Los Angeles, said the most significant part of the deal was Disney agreeing to offer Charter wholesale prices for access to its streaming services like Disney+.“That’s where everything is heading,” Wolk told HuffPost.

Polar Bears International, the nonprofit dedicated to conserving wild polar bears and their sea ice habitat, describes how pregnant polar bears dig snow caves on shore and give birth, often to twins, in December. The “Predators” polar bear episode begins with one brand-new family poking their heads out from inside their snow den until they fully emerge in the spring when the cubs begin outdoor life and their intensive survival training.

There is a good 30 percent or so of the US population who will only give up cable when someone pries the set top box remote from their hands. Some just love their cable, others are tech-phobic and the notion of going to Best Buy to buy a Roku stick fills them with dread. Ditto interacting with the streaming-based interface on their new LG, Samsung or VIZIO smart TV.

With 191.4 million national TV ad impressions, a commercial for the ’23 Nissan Rogue takes first place on iSpot.tv’s ranking of the most-seen auto TV ads for Sept. 25 through Oct. 1.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.

According to the latest report from TV ad trackers at iSpot.TV, AbbVie spent $30.4 million in September on advertisements for its IL-23 immunology therapy Skyrizi, securing the top spot on the ad spenders' list. That's a $3.9 million increase from August, when AbbVie was also the top ad spender.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

he bears — long held up as icons of the climate crisis — live only in the Arctic, around the North Pole and in northern parts of Canada, Alaska, Russia, Greenland and Norway. Their preferred habitat is the sea ice that covers Arctic waters for most of the year. When mother polar bears are forced onto land, as sometimes happens during the summer months, they struggle to access nourishing food and the quantity and quality of the milk they produce for their cubs declines, according to a paper that will be published Thursday in the journal Marine Ecology Progress Series.

Rare Beauty, founded and owned by singer and actress Selena Gomez, takes the top spot, with creators generating a massive $410.5 million EMV for the brand January through August 2023. Additionally, Rare Beauty was the No. 1 U.S. cosmetics brand by EMV ($42.0 million) across the entire industry in August, beating out Charlotte Tilbury ($35.3 million EMV in August), MAC ($31.7 million), and Benefit ($31.0 million).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

On a panel moderated by Kristin Wnuk, SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

A report from iSpot.tv, shared by Sportico, says $21.2 million has been spent on ads starring Kelce for the 2023 NFL season. Chiefs quarterback Patrick Mahomes is also popular for TV ads with $34.8 million spent on commercials with him.

“We still have gaps in understanding how climate change is affecting wild polar bears, and it’s essential that the bears in human care help scientists learn more about their species,” said Amy Cutting, vice president of conservation for Polar Bears International. “Zoo bears are perfect candidates to help because they already participate in many health-care behaviors voluntarily and seem to find those experiences enriching.”

"Zoos such as here also contribute to charities. We work with numerous charities such as Polar Bears International, as well as Lemur Love and Sphenisco, a Humboldt penguin charity. Peak Wildlife Park's mission statement is 'to take and inspire action to secure wildlife and wild places.'

Kelce is also featured in social media activations with brands including Experian, Drink Accelerator, Pfizer, State Farm and Lowe’s. According to data from creator marketing platform CreatorIQ, he’s seen notable growth in his own social media audiences lately: His Instagram followers have grown by nearly 39% since August, and his current engagement rate on the platform is 9.43%, which CreatorIQ considers “excellent.” On TikTok, Kelce’s audience has skyrocketed 149% since August, with a “good” engagement rate of 6.59%.

One entity that’s already reaping benefits is NBC: Swift’s attendance at the Oct. 1 game that saw her supposed beau and his fellow Chiefs face off against the Jets helped drive Sunday Night Football’s viewership share up from 9.84% to 11.46% (of all Sunday TV watch-time) week-over-week, according to data from Inscape. And with the previous few SNF games all having big fan bases as well, it’s safe to say that the Taylor effect is real.

The network seemed pleased to milk the situation, frequently training cameras toward Swift, who was in a VIP suite with other celebrities. She was also present on the advertising side of things, appearing in a commercial for Capital One Venture X Card that aired during the game and received 16.9 million TV ad impressions, per iSpot. The movie trailer for “Taylor Swift: The Eras Tour” also ran during gametime, racking up 17.9 million impressions.

Compared to the larger English-language TV business, Spanish-language TV keeps getting better news on two important fronts: Higher viewer impressions and more importantly, growth of national TV advertising dollars.

Recently, advancements have allowed male polar bears to be tracked using battery-operated ear tags. On the Polar Bears International website, we can watch live tracking of polar bears every winter while they are on the ice.