Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 2-8, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

That stratospheric level of interest in Taylor Swift: The Eras Tour has built despite a marketing campaign that has defied the usual patterns of a mainstream Hollywood release. As of October 6, ad tracking firm iSpot found that the main TV spot for the film had aired just 38 times on national linear TV, with 17 of those occurring after Swift made her first appearance at a Kansas City Chiefs game to root on her reported beau, Chiefs tight end Travis Kelce.

Paramount Global and TV measurement company iSpot.tv today announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s leading media and streaming properties in the U.S.

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US.

For the iSpot/Paramount deal, the companies say they are “completing technology integrations to enable fast, seamless advertising transactions” inside of Paramount’s proprietary and licensed systems” -- to give brands and advertisers greater choice in campaign activation.

Paramount Global and iSpot.tv said they reached an agreement under which Paramount will use ispot.tv data as currency in advertising transactions across Paramount’s media and streaming properties in the U.S.

The companies are currently completing technology integrations, and Paramount expects to be able to measure and transact across iSpot data in the first quarter of 2024.

Paramount Global chose iSpot.tv as a currency option for linear and streaming TV in the U.S., with measurement and trading on the measurement company’s data expected to begin in the first quarter, the companies announced today.

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found…

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at popular CPG and QSR brands, Tubular found that in August..

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Niche players frequently specialize in one aspect of multichannel marketing hubs – such as campaign creation, and for some customers, that fits the bill. Yet, they can fall behind other vendors in the quadrant in their platform’s depth, market visibility, and execution. That said, in this crowded tech space, these vendors have made significant strides in the space to qualify for the quadrant. This year’s niche players are:

Camelot has also stepped up its game on the measurement front. The agency recently entered into a multiyear partnership with iSpot.tv, giving clients access to the media measurement company’s products, including unified cross-platform and verified streaming capabilities. Additionally, Camelot was Roku’s first certified partner, using the latter’s OneView measurement and technology platform when it launched in October 2022.

TV measurement company iSpot.tv is out with its 2023 Spanish-language TV Advertising Report, which it shared with Datacenter Weekly first. A few key findings…

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

UX Matters: VIZIO’s Travis Hockersmith on Why Advertisers Need To Find a Home on Smart TV Home Screens. Samsung Ads launched a sponsored row service that takes viewers directly from streaming to linear, similar to VIZIO’s Jump View.

After years of disruption and digital transformation in the financial services sector, trust and transparency have become even more important customer values. As consumers watch the high-profile collapse of regional banking institutions amid an uncertain global economic climate, financial institutions face a pivotal point to serve as more trusted protectors of customer data across multiple platforms.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Football player Desmond Howard in the Geico commercial