The results revealed 1.2 billion unique HEM and postal pairs, with email addresses linked to an average of 1.6 postal addresses. Meanwhile, postal addresses were linked to an average of 9.1 emails apiece. That dissonance creates issues when trying to accurately deliver relevant, targeted advertising. Truthset analysis showed that HEM and postal linkages are only accurate 51% of the time (varying between 32% and 69% depending on the provider).

Truthset and CIMM analyzed the linkages between 3.9 billion hashed email records and 90% of known U.S. postal addresses.

Ad buyers often point to digital media’s richer datasets to explain why more of their dollars are going online. But a new study is casting doubt about just how accurate the data used by media buyers really is. The analysis by Truthset in partnership with The Coalition for Innovative Media Measurement shows only half (51%) of the digital targeting and audience measurement data is accurate.

Other diverse-owned media companies have seen similar trends. Revry, an LGBTQ+-owned and targeted connected TV programmer, doubled its ad revenue from the second quarter of 2022 to the second quarter of 2023.

Don’t concern yourself too much about how many followers the creator in question has, because any piece of content has the potential to scale far beyond the limits of any one individual’s follower count. This is particularly true for content-first platforms like TikTok (a feature other platforms have already started to emulate).

In a second sponsored post, on September 17, Bahsoon hosted a two-minute Q&A session, in which she teased that she’d be making her runway debut in MAC’s show that evening. She also shared with her followers that they could tune in to the livestream via YouTube. According to Tribe Dynamics, Bahsoon’s two TikTok posts drove over $100,000 in earned media value, driving mass social conversation around MAC as the first beauty brand to partner with Bahsoon.

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at #1 YouTuber, MrBeast, Tubular found that in August…

Crunchyroll on Wednesday launched a free channel running a selection of popular anime 24/7 to popular platforms Amazon Freevee, The Roku Channel, LG Channels and VIZIO WatchFree+. The channel will run English-dubbed episodes of Horimiya, Ranking of Kings, Moriarty the Patriot, PSYCHO–PASS, Sugar Apple Fairytale, To Your Eternity and Code Geass.

The anime-based channel, which is a collaboration between Sony Pictures Entertainment’s Crunchyroll and GSN, will be available across FAST TV, with Amazon Freevee, LG Channels, The Roku Channel and Vizio WatchFree+ being the first to carry the channel. The network will launch on Oct. 11 on LG Channels, The Roku Channel and Vizio WatchFree+, with beginning to carry the channel on Oct. 17.

Crunchyroll announced that it is collaborating with Sony Pictures Entertainment's GSN (Game Show Network) to launch a new 24/7 linear channel on Amazon Freevee, LG Channels, the Roku Channel, and VIZIO WatchFree+ first on Wednesday.

Crunchyroll and GSN have teamed up to launch a new Crunchyroll free ad-supported streaming television channel that will promote anime 24 hours a day.

Crunchyroll is launching a 24/7 linear channel, featuring a range of programming from its anime library. The channel will launch on a number of free, ad supported streaming platforms (FAST platforms), including Roku Channel, Amazon Freevee, LG Channels, and Vizio WatchFree+.

The first services to carry Crunchyroll’s free, ad-supported streaming TV (FAST) channel are LG Channels, the Roku Channel and Vizio WatchFree+, launching on Oct. 11. Amazon’s Freevee is slated to launch the channel on Oct. 17. The channel is a joint collaboration between Crunchyroll and corporate cousin Game Show Network (GSN), which is part of Sony Pictures Entertainment.

iSpot.tv and Paramount Global announced a currency partnership that facilitates transactions for both linear and total cross-platform reach for Paramount’s portfolio of networks and platforms. “Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising.

The two companies are currently completing technology integrations to enable fast, seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount will be able to offer partners even greater choice in campaign activation and evaluation by leveraging iSpot’s measurement data as well as its cross-screen capabilities.

The owner of CBS and MTV has added iSpot.TV as a measurement currency option, in addition to Comscore, Nielsen and VideoAmp, according to Ad Age.

Key elements of the campaign included prominent placements on the VIZIO Home Screen, video spots distributed through CTV ad inventory, and the ability to retarget select households on various devices such as mobile phones, tablets, and laptops. This comprehensive approach harnessed the full potential of VIZIO’s ecosystem of hardware, software, and data across the smart TV experience.’

Some brands affiliate with organizations that strive to preserve nature and biodiversity. For example, Bering has some models of which part of the proceeds goes to Polar Bears International, Certina supports the Sea Turtle Conservancy and Seiko Save The Ocean projects for nature conservation.

A crucial data match that underpins everything from targeting ads to measuring TV audiences is right only 51% of the time, according to a new study by Truthset, a firm that evaluates consumer database accuracy.

Wunderkind, the leading cross-channel performance marketing solution, today announced its latest integration with Ometria, the first and only Customer Data Experience Platform (CDXP) designed specifically for retail, with over 200 industry-leading global clients, including Sephora, Steve Madden, Hotel Chocolat, and Brooklinen.