Leading anime platform Crunchyroll has launched a new 24/7 channel fully dedicated to the booming artform of anime. The channel is now available on LG Channels, The Roku Channel and VIZIO WatchFree+, coming to Amazon Freevee on October 17.

In an effort to quantify and show that value, the ISA enlisted measurement vendor iSpot to conduct a study in June that calculated aggregate reach of eight of the 10 independent streaming services. The results, released Wednesday, found a sizable number of households consume premium video programming from ISA members, with aggregate reach of nearly 18 million U.S. TV households, equaling nearly 15% of the country.

The founding members of the ISA, including Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade, and TMB (Trusted Media Brands), are committed to driving innovation and addressing the challenges faced independent streaming providers. Through initiatives like the measurement study, the ISA aims to provide a platform for knowledge sharing and industry collaboration.

The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, and other industry participants. One of the goals of the ISA is to address the key challenges facing its members and the broader CTV industry.

As the brand has grown, it takes a three-pronged approach to its TIkTok strategy. It has its own account that it creates content for and interacts with followers. It also runs paid ads. But a key part is its influencer and creator program — this year, Pair is working with nearly 1,000 creators who get a discount code to share with their followers.

Crunchyroll and GSN announced a new 24/7 FAST channel for anime. The channel has launched on LG Channels, The Roku Channel and Vizio WatchFree+, and drops on Amazon Freevee on October 17. “The Crunchyroll channel is a gateway to the world of anime where we will guide viewers to discover new worlds, new stories and new characters,” said Rahul Purini, President of Crunchyroll.

Available for free, exclusively on WatchFree+, viewers can enjoy some of the most iconic love stories in entertainment with Ben & Jen: Never Say Never; Tim McGraw & Faith Hill: Country Lovin; and just released this year, Weird Al: Never Off Beat. Also, newly added blockbusters Ben Is Back with Julia Roberts and St. Vincent with Bill Murray and Melissa McCarthy are available free on WatchFree+.

WatchFree+ TV is VIZIO’s free streaming service that offers hundreds of channels and thousands of titles on-demand, including films, television series, and news coverage. The platform includes a bit of every genre, such as crime, reality TV, sports, family-friendly entertainment, and music.

VIZIO (NYSE: VZIO) is now streaming over 70 new titles never before seen on WatchFree+, including exclusive TV series premieres, movies, and stunts. Fall Premieres offers hundreds of hours of free entertainment featuring icons and the characters viewers know and love, like Gordon Ramsay, ParaNorman, Ben Affleck, Jennifer Lopez, Tim McGraw and Faith Hill.

Vizio said it has added more than 70 new titles for the fall season to its WatchFree Plus streaming platform.

But there were two large ad tech deals in Q3: Novacap’s $600 million acquisition of Cadent and DoubleVerify’s $125 million purchase of Scibids. Plus, a smattering of smaller acquisitions got tossed in for good measure, including iSpot nabbing 605 and Contentsquare’s agreement to buy Heap.

The race to establish a multicurrency marketplace has heated up as of late. VideoAmp last month joined Comscore and iSpot as currencies that received conditional certification by the U.S. Joint Industry Committee. ISpot, which recently received Media Rating Council accreditation for its ad catalog, this week joined VideoAmp and Comscore as alternative currency options utilized by Paramount Global.

The iSpot TV study measured a cross-section of advertising campaigns that ran across ISA publishers and FAST channels in the two-month window of the study. With iSpot TV’s second-by-second ad measurement, a panel of 40 million smart TVs, and exclusive co-viewing capabilities, the study uncovers the significant scale and reach the alliance represents while serving diverse audiences.

The pop star's apparent relationship with Kansas City Chiefs tight end Travis Kelce has only further brightened the spotlight on the movie. According to ad tracking firm iSpot, TV ads for the film ran only a few dozen times as of Oct. 6, including several spots during NFL broadcasts. (A Marvel movie, by comparison, might run several thousand TV commercials.)

Multiple buyers brought up the issue of measurement. Many diverse-owned media companies are not measured by companies such as Nielsen because of costly deals. The fourth buyer said advertisers should increase content creation partnerships with diverse-owned media companies to both up the amount of programming pulling audiences to watch as well as to generate more funds for securing measurement partnerships.

The group’s founding members are Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade, TMB (Trusted Media Brands) and Vevo.

The Crunchyroll channel is available now via LG Channels (available on LG Smart TVs), The Roku Channel and VIZIO WatchFree+ – and will launch on Amazon Freevee on October 17th.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Paramount Global this week inked a deal to use currency metrics from measurement vendor iSpot to measure and transact on national TV ad campaigns across the company’s media and streaming platforms in the U.S.

The Independent Streaming Alliance (ISA), formed in June by 10 streaming service providers, is collectively reaching 18 million U.S. households, or 15% of the country, according to a third-party measurement study conducted by iSpot TV.