Liu’s experience at Sephoria was a hybrid of awareness-building and social listening, she said. “We use Tribe [Dynamics], so I think about it from an EMV point of view and social awareness. The other part is it’s a sampling opportunity. It’s hard to get samples in the hands of the right people… and my marketing director asked every single person in line for samples if they had heard of Tower 28.”

The top beauty brands by EMV gained in August, and each brand’s year-over-year change in the metric…

Examples of calibration panels include those of smart TV companies Vizio and Samsung, which created their own respective panels over the past year using viewer data and automatic content recognition (ACR).

Crunchyroll, the Sony-owned anime streaming service, has launched its first FAST channel in the US. The 24/7 Crunchyroll channel will be available on Amazon’s Freevee, LG Channels, the Roku Channel and Vizio WatchFree+.

The new Crunchyroll channel will be available on several platforms in the coming weeks, including LG Channels (October 11), The Roku Channel (October 11), Vizio WatchFree+ (October 11), and Amazon’s Freevee (October 17)

“Paramount Global chose iSpot.tv as a currency option for linear and streaming TV in the U.S., with measurement and trading on the measurement company’s data expected to begin in the first quarter,” Ad Age’s Jack Neff reports. “The two companies currently are completing technology integrations to ‘enable fast, seamless advertising transactions inside of Paramount’s proprietary and licensed systems,’ according to a Paramount statement.”

A commercial for the Lexus TX takes first place on iSpot.tv’s latest ranking of the most-seen auto TV ads, receiving 219.7 million national TV ad impressions. The ad pokes fun at the misery of commercial airline travel these days, stating that “for everyone who’s endured the bad seat … finally, sweet, sweet redemption”

Paramount announced this week that it was going to add iSpot to the list of approved vendors that can be used as currency on its deals. The company joins VideoAmp and Comscore on Paramount’s list of Nielsen alternatives.

Trade orgs, such as the VAB and ANA, are also working on their own panels, although their approaches also differ. The VAB is using ACR plus data from another panel provider (think Kantar or HyphaMetrics as a hypothetical), while the ANA is building an ID it can integrate with alternative measurement providers (like, hypothetically, VideoAmp or iSpot) to identify TV audiences.

The Independent Streaming Alliance, which emphasises the importance of independent ad-supported streamers and works collaboratively to ensure a healthy ecosystem for them, has proved that its members reach nearly 15% of TV households in the U.S.

“Historically, October and December tend to be big months for beauty EMV, largely due to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’ parent company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The Independent Streaming Alliance, which emphasises the importance of independent ad-supported streamers and works collaboratively to ensure a healthy ecosystem for them, has proved that its members reach nearly 15% of TV households in the U.S.

With fall upon us, a whole summer of broadcast television has come to a close. Courtesy of TV insight company Inscape, a Vizio subsidiary, the most-watched game shows from January 1st to May 31st have been revealed. Their data doesn’t just include new series but also rerun episodes during the day. Here’s a countdown of those top three shows, including the biggest move in game show watch time from their dataset.

With fall upon us, a whole summer of broadcast television has come to a close. Courtesy of TV insight company Inscape, a Vizio subsidiary, the most-watched game shows from January 1st to May 31st have been revealed. Their data doesn’t just include new series but also rerun episodes during the day. Here’s a countdown of those top three shows, including the biggest move in game show watch time from their dataset.

Paramount has partnered with iSpot.tv, a TV measurement provider, to transact national TV ad campaigns using iSpot’s currency. The metrics will be used across campaigns on Paramount’s media and streaming properties in the US. The broadcaster said the deal grants advertisers “greater choice” in campaign activation and evaluation.

Paramount announced this week that it was going to add iSpot to the list of approved vendors that can be used as currency on its deals. The company joins VideoAmp and Comscore on Paramount’s list of Nielsen alternatives.

On the advertising side of things, according to iSpot.tv, Seinfeld is also a particular juggernaut for Comedy Central. The program has a 22.00% TV ad impressions SOV on the network over the last 30 days, just behind South Park (26.02% impressions SOV) and The Office (26.78%).

Trade orgs, such as the VAB and ANA, are also working on their own panels, although their approaches also differ. The VAB is using ACR plus data from another panel provider (think Kantar or HyphaMetrics as a hypothetical), while the ANA is building an ID it can integrate with alternative measurement providers (like, hypothetically, VideoAmp or iSpot) to identify TV audiences.

“Paramount Global chose iSpot.tv as a currency option for linear and streaming TV in the U.S., with measurement and trading on the measurement company’s data expected to begin in the first quarter,” Ad Age’s Jack Neff reports. “The two companies currently are completing technology integrations to ‘enable fast, seamless advertising transactions inside of Paramount’s proprietary and licensed systems,’ according to a Paramount statement.”