Consumers are aware of the switch; they are also changing the way they consume video content. Over the summer, it was widely reported that for the first time, linear TV viewership fell below 50% in July. Less than half of the reported 49.6% linear viewership — 20 percentage points — was attributable to broadcast television. Contrast that with reports from October 1995 when the drop to 40.5% of total viewership was news.

And there’s reason to believe that more FAST channels will continue to pop up. Media companies are looking to the FAST channels as a means of profiting from their programming libraries and replacing their legacy syndicated TV revenue. And given the streaming subscriber growth slowdown experienced by the major streamers, including Disney+, small- and mid-sized media companies seem to be pinning their streaming strategies on the FAST platforms.

Inscape, a leading provider of currency-grade smart TV data, released new data that provides more insight into the full extent to which TV viewers are abandoning traditional formats like cable and satellite for streaming platforms.

In its Q2 2023 TV Market Trends report about 5% of U.S.pay TV households have stopped viewing content via cable and satellite. That’s up from 4% in Q4 2022.

Dupixent is back on top of the list of Rx and over-the-counter (OTC) brands for the month of September, according to data released by iSpot.tv Tuesday afternoon.

National automotive TV spending rose to $227.9 million, up 15.4% in September compared to $197.4 million a year ago, according to iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 9-15, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

According to Campaign Monitor, segmented campaigns achieve a 760% increase in revenue compared to basic batch sends. This is because tailored content boosts open and click-through rates.

Crunchyroll and GSN announced a new 24/7 channel to promote the medium of anime. The channel has launched on LG Channels and the Roku Channel and Vizio WatchFree+, and drops on Amazon Freevee on October 17.

Nyma Quidwai, vice-president, client services and inventory partnerships, Vizio Ads: “[When it comes to CTV platforms,] it’s important to remember, ‘What can you bring to the table that is a differentiating factor, and what sets that inventory apart? Having a very strong ad stack definitely helps to ensure that there are seamless ways to integrate into the inventory.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The size of the upfront was not disclosed. The Weather Channel had nearly $181 million in advertising revenue in the last year, according to data from VideoAmp rival iSpot.tv.

iSpot.tv and Paramount Global announced a currency partnership that facilitates transactions for both linear and total cross-platform reach for Paramount’s portfolio of networks and platforms. “Paramount has taken the lead in accelerating new measurement and currency enablement because the future of our industry depends on it,” said John Halley, President of Paramount Advertising.

“It was something we thought might be happening, but it hadn’t really been shown yet,” Louise Archer, report author and Polar Bears International Postdoctoral Fellow at the University of Toronto Scarborough, told Eye on the Arctic in a phone interview.

Tesla’s challenge is that, as it grows, it’s competing more directly with companies that are experienced marketers, Weiss said. Ford has already spent conspicuously to promote its F-150 Lightning pickup, and General Motors has run Super Bowl ads for the last three years. Weiss said Swedish EV maker Polestar also advertises, spending an estimated $20 million this year.

Polar Bears International provides webcams focused on polar bears in their natural habitat. Observe these majestic creatures in the Arctic and gain insights into their behavior and the challenges they face due to climate change.

“It is unrealistic to expect the way the MRC is structured to have any credibility in saying a company’s product is going to be trustworthy,” said Scott McKinley, CEO of Truthset, a data validation and measurement company, also speaking at CIMM.

Wunderkind, the leading cross-channel performance marketing solution, introduced an artificial intelligence-based text generation tool for on-demand text campaigns called WunderkindAI.

Revry, the first global LGBTQ+ streaming service, premiered the 8th annual QueerX Awards on October 11th-National Coming Out Day, honoring influential personalities in culture, entertainment and sports who have impacted the LGBTQ+ community. Presented by Discover, viewers tuned in from around the world to watch Trace Lysette accept the coveted 2023 Visibility Award.