Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Features that improve advertisers’ ability to better target, measure and attribute will allow Disney+ to better compete for ad dollars in a crowded streaming marketplace. Netflix in May used its first upfront presentation to announce new ad options and partnerships with Nielsen and EDO around measurement, while Amazon added VideoAmp and iSpot as measurement partners during its NewFronts presentation.

Earlier this month, Paramount revealed it had partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms.

NBTV Channels’ video entertainment network Golf Nation is set to officially debut its Free Ad-Supported Television (FAST) golf-lifestyle channel on VIZIO Smart TVs.

“Thanks in large part to VIZIO, Golf Nation will boast one of the largest golf-oriented audiences in the U.S.,” says Nick Buzzell, Chairman and CEO of Golf Nation. “The significant distribution lift excites our brand partners who authentically sell products featured in our shows.”

VIZIO Smart TV users in the US will be the first to stream Golf Nation programming at no cost on WatchFree+ channel 612 and on demand. Golf Nation content was initially previewed in December 2022 on GolfNation.com as a VoD provider of commercial-free, golf-lifestyle shows.

Golf Nation said it will launch its first free ad-supported streaming television channel on Vizio’s WatchFree Plus platform. Content from Golf Nation, created by NBTV Channels and NBTV Studios, will also be available on demand on Vizio smart TVs.

Shoppable capabilities for Golf Nation don’t yet extend to Vizio smart TVs or the FAST channel, a Vizio spokesperson confirmed to StreamTV Insider.

Still, in the announcement Golf Nation CEO and Chairman Nick Buzzel touted distribution on Vizio as helping brand partners that sell featured products.

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.

You ever think about polar bear milk? Yeah, us neither… but a recent email from the folks over at Polar Bears International got us thinking about their lactation situation. With Polar Bear Week being celebrated every year on the first week of November, now seemed as good a time as any to get into it.

Wunderkind’s survey further revealed that 91% of shoppers will not buy from brands that run intrusive ads. Another study conducted by Bulbshare showed that disruptive advertising prompts 99% of Generation Z consumers to frequently skip ads, while 63% of online shoppers use ad blockers to avoid them altogether.

According to a report by TVREV, local broadcast stations’ major attractor is local news. “As the research we did with Publishers Clearing House shows, local TV news is still very popular with consumers, and a sizable percentage would be upset if it went away.”

September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders on social video. As part of their monthly Audience Ratings product, Tubular Labs released its latest U.S. viewership trends from September – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

“With audience migrations, the surge in streaming, the unpredictability of TV seasons and escalating sports rights costs, the TV landscape is being reshaped by disruptive forces,” iSpot.TV says. However, against these changes, there is one constant.

New pharma brands are tapping into old tried-and-true pharma ad strategies and investing big in TV advertising, according to the latest tracking report from iSpot.tv.

The opt-in feature allows creators to share more granular insights about Public Stories, Saved Stories, Spotlights, and Audience Insights. Notable API partners like Captiv8, CreatorIQ, and Influential will integrate this data into their services.

Cable and broadcast news surged in September 2023, as U.S. audiences tuned in to stay informed – but also for less newsworthy fodder as well, according to Tubular Labs.

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one of just three of the top 20 U.S. creators (influencers) to increase domestic minutes watched month-over-month.

Tubular Labs data also found that 5.3 million accounts uploaded 400 million videos to Facebook from Oct. 16, 2022, to Oct. 15, 2023. These videos got a total of 11.8 trillion views and 551 billion engagements.