All episodes of Merry & Bright will drop on November 1, 2023, exclusively on VIZIO. The content will be available until December 31, 2023, and can be found on VIZIO’s Home Screen Hero, which will spotlight different episodes of the heart-warming show each week.

Merry & Bright, Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. 1, 2023 on Vizio, where they will be accessible through the end of the year. The series is hosted by Grammy-nominated American Idol winner Jordin Sparks, with each episode focused on holiday makeovers for a different family.

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around Vizio’s audience interests like holiday content and DIY.”

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around VIZIO’s audience interests like holiday content and DIY.”

Data accuracy is more important than ever now that we are experiencing a generative AI boom. According to Truthset’s Benchmarking Study fielded in 2022, accuracy for Hispanic, Black, and Asian US audiences have a data accuracy of 83%, 80%, and 57%, respectively. This means that businesses, and most likely, artificial intelligence, are using data that is not fully reliable or representative of Multicultural audiences to make business decisions, and in the case of AI, the biased data is used to reinforce machine learning.

Personalization is one of the most important aspects of a successful holiday customer engagement strategy. And our partners at Wunderkind — specialists in helping brands deliver personalized experiences through owned channels — agree:

Merry & Bright is produced by Turn Card Content with Audra Smith, Courtney Smith, Jake Haelen, and Amy Hurt serving as Executive Producers. The Vizio Merry & Bright partnership was negotiated by The Home Depot’s media agency OMD USA, and orchestrated by The Content Collective, OMD’s content marketing division.

Vizio’s recently launched Branded Content Studio unit has been tasked with creating data-driven, programming with relevant messaging across multiple formats. Wilson said they are continuing to tackle that challenge with this partnership.’

Home improvement retailer, The Home Depot, is launching a shoppable content series, ‘Merry & Bright’, which will air exclusively on Vizio. The series, produced by Vizio, is hosted by Grammy-nominated American Idol winner Jordin Sparks, who Vizio brought on for the project.

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around Vizio’s audience interests like holiday content and DIY.” said Katlyn Wilson, director of branded content sales and strategy at Vizio.

Another consideration for Home Depot was Vizio’s ability to integrate the retailer’s first-party data for campaign targeting, which not all streamers offer yet.

Today, the main @NatGeo Instagram account currently counts 283 million followers, while its main @NatGeo TikTok has 2.2 million. According to Tubular Labs data, year-to-date, National Geographic has accumulated 313 million views and posted 1,264 uploads to TikTok, up from 150 million views and 677 uploads in 2022. And monthly views on TikTok increased from 8.2 million in October 2022 to 96.7 million so far in October 2023.

TV-ratings stalwart Neilsen is developing ways to measure audiences across multiple platforms such as connected television, and it also faces more competition from startups such as Comscore, EDO, iSpot.TV, Samba TV, TVision and VideoAmp.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 23-29, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

For the past four years, Geoff York, senior director for science and policy at the conservation organization Polar Bears International, has been developing an AI early warning radar system that can detect polar bears remotely and send alerts to notify people of their presence.

A polar bear's main diet is fat, and they have to eat around 43 ringed seals per year to survive. "They're able to digest that fat with a 96 to 97 per cent efficiency," says Dr. Ian Stirling, a scientific advisor at Polar Bears International.

Djalal Lougouev, President & Co-Founder of Ometria, joined Verne Tremble, Senior Director of Marketing and Communications at Wunderkind for an episode of Wunderkind’s Individuality Unleashed. To watch Djalal and Vern in action, check out the podcast here. Or if you’re more of a reader, here are the key takeaways from the session with Djalal and Vern.

Wunderkind is a cutting-edge platform that combines customer identification, artificial intelligence (AI), and machine learning to provide businesses with valuable consumer insights. With its advanced technology, Wunderkind assists businesses in leveraging their website traffic by identifying significant customer profiles and facilitating the conversion of leads into loyal customers.

Sway Group has used Creator IQ for any non-manual vetting of our influencers, per Wiley, adding that Creator IQ has used AI tools for years to help vet for fake followers or potential fraud. The shop has also had conversations with Cipio.ai about how to incorporate more AI into its discovery process.

In an epic deal, Golf Nation officially debuted its Free Ad-Supported Television (FAST) golf-lifestyle channel on the home screen of VIZIO’s tens of millions of Smart TVs in living rooms everywhere.