Influencer marketing platform CreatorIQ is out with new data—shared first exclusively with Ad Age Datacenter Weekly—revealing how much brands are actually willing to pay influencers for sponsored posts on Instagram. The data is part of the company’s 2024 Influencer Marketing Trends Report.

In an epic deal, Golf Nation officially debuted its Free Ad-Supported Television (FAST) golf-lifestyle channel on the home screen of VIZIO’s tens of millions of Smart TVs in living rooms everywhere.

Neumeier sold his previous startup, Cognitive Networks, to TV manufacturer Vizio, where it was rebranded as Inscape and formed the basis of the company's ad business.

The United States Postal Service has launched the “Built for the Holidays” integrated campaign as the latest installation of the brand’s iconic tradition of holiday campaigns, including last year’s “Holiday Ready” which ranked in as one of the top 5 most liked ads of the season (iSpot).

VIZIO’s CEO William Wang said last week that the Smart TV manufacturer is beginning to explore partnerships with other TV OEMs who are looking for alternatives within the connected TV market. Q3 2023 results also showed SmartCast viewing growth.

Luckily, you won’t be competing against too many other boats to catch a glimpse of the whales. "Overtourism is not a problem for Churchill," says Kieran McIver, Operations Manager at Polar Bears International, which also studies belugas.

Intrusive adverts that interrupt consumers’ shopping journeys or browsing history risk lower engagement risk consumers turning away from brands and retailers.

The data on intrusive adverts, revealed by performance marketing channel Wunderkind in its latest ‘Kindness in Advertising’ report, is based on research of 1000 digital-active shoppers.

Try this: Instead of just putting [First Name] tags in the body of an email, try adding it to the subject line. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available.

Last year’s USPS holiday campaign, “Holiday Ready,” was highly regarded and ranked as one of the top 5 most liked ads of the season according to iSpot.

CEW partners CreatorIQ are back with their fourth annual Influencer Marketing Trends Report is here! This report captures insights from hundreds of brands, agencies, and creators.

We went from the dominance of Reels on Instagram to carousels getting back in the game. Twitter became X, and Instagram launched Threads. Commerce swooped over TikTok. And we can’t forget about the space’s hottest new player, YouTube Shorts.

Utzschneider cited a partnership from Q3 with Vizio, the renewal of an exclusive partnership with Samsung, plus Publica’s integration with the Yahoo Backstage DSP as key CTV moves.

“Stretch,” a new commercial for the ’24 Hyundai Tucson, takes first place on iSpot.tv’s ranking of the most-seen auto TV ads for Oct. 23-29 with 224.7 million national TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

"As the sea ice melts in the summertime, seals can still catch fish and other organisms that they feed on, while swimming around all summer long," said Steve Amstrup, a co-author of the study and chief scientist emeritus at Polar Bears International. "But polar bears can't swim as well as seals can, so that potential food source is unavailable when sea ice is unavailable."

The JIC are still working through the process, but their goal is to set standards and criteria needed to certify multiple measurement currencies for the premium video landscape. VideoAmp, which Foxtel have partnered up with, was one of the audience measurement companies invited to apply, together with iSpot, Samba TV, and Innovid-TVShared, among others.

Finally, Vizio is continuing to partner with advertisers in the creation of sponsored content. This holiday season, the smart TV maker will debut a Christmas-themed makeover show called Merry & Bright with Grammy-nominated singer Jordin Sparks, sponsored by Home Depot. The three ten-minute episodes will appear in the WatchFree+ built-in FAST service on Vizio TVs.

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive.

‘A shrinking polar ice-cap and shortening polar ice season has pitched the species to the fore-front of conservation concerns, so much so that the conservation groups including Polar Bears International now feel that the modern zoo community has an increasingly important role to play, which includes keeping and managing polar bears within collections long term.’

A recent report from Tubular Labs and Chartbeat dissects the top five holiday content trends that will impact how shoppers plan their holiday spending, from scoring deals to buying gifts, decorations, travel, and cooking essentials.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.