The campaign’s anchor TV spot was broadcast during the final game of the MLB World Series on Fox TV and garnered more than 225 million impressions according to iSpot TV metrics.

WatchFree+ on-demand has experienced significant growth, with monthly viewing hours doubling year over year further solidifying WatchFree+ as the second most-watched ad-supported streaming service on the VIZIO platform.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

And I can't shake the feeling that what the sell-side has been doing -- from the pioneering standalone certification pushes by the big network suppliers to their OpenAP's formalization of a U.S. JIC to their decision to "conditionally" certify at least three alternative ad currencies -- Comscore, iSpot.tv and Videoamp -- aren't some designed to nullify and/or void that.

When it comes to email marketing software, two giants stand above the rest: Campaign Monitor and Mailchimp. With powerful features for creating, sending, and tracking email campaigns, these platforms can transform how you engage with customers.

In this comprehensive Campaign Monitor vs TinyEmail comparison guide, we’ll evaluate both platforms across key criteria such as market position, ease of use, design customization, features and functionality like blogging, ecommerce, and SEO to help you choose the best email marketing platform for your unique business needs.

Today, clients need help figuring out what it takes to win the customers’ hearts, not just their transactions. They need to work harder to know more about their customers and to help them along their path to purchase in a contextually relevant way over time. This is the foundation of relationship marketing. And it is, in fact, what we do here at Marigold.

By deploying Wunderkind’s Identity Network and on-site behavioural triggers, Crew significantly expanded the reach of their triggered email programme – enabling them to send personalised, 1:1 messages, at increased scale, based on intent signals including category, product and cart abandonment.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 30 through November 5, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

Major players including Pluto TV, Roku TV, Tubi and Vizio increased their FAST offerings but only by single digit percentages, while Amazon’s Freevee, Samsung TV Plus and Sling Freestream ramped up offerings by adding 152, 73 and 176 net channels respectively.

Vizio has reached agreements with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution to join the lineup of more than 20 studios and media companies including A24, AMC Networks, Disney Entertainment, Lionsgate, MarVista Entertainment, NFL Media, Relativity Media, Samuel Goldwyn Films and Sony Pictures offering content on WatchFree+.

Vizio’s WatchFree+ service has expanded once again, with the streaming service now offering smart TV owners access to more than 275 live channels, and over 15,000 on-demand movies and shows.

The new partnerships are part of VIZIO’s aggressive expansion of free content for WatchFree+, the company’s free streaming service. They join a group of more than 20 studios and media companies offering content on the free platform, including A24, AMC Networks, Disney Entertainment, Lionsgate, MarVista Entertainment, NFL Media, Relativity Media, Samuel Goldwyn Films, and Sony Pictures.

Vizio pairs ACR with additional data for more insights, such as knowing comedies with a certain type of talent is hitting the mark audiences – playing into which licensing deals it ultimately pursues.

Vizio said that it reached agreements with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution that help double the amount of TV and movie content available on Vizio’s WatchFree Plus streaming service.

According to the latest data from real-time TV ad tracker iSpot.TV for October, Skyrizi once again claimed the top spot, with spending skyrocketing from just over $30 million in September to $45.6 million last month.

“What sets Madhive apart is our completely white-labeled service. We recognize the challenges of the local high-volume marketplace, and in response, we've developed a unique DSP that seamlessly integrates with order management and measurement systems to simplify execution,” says Madhive SVP, Sales, Kristin Wnuk.

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CreatorIQ’s 2024 Influencer Marketing Trends Report compiled a poll of 225 brands and agencies collaborating with influencers to discover how much they are willing to pay Instagram influencers. The findings show that 36% of survey participants said they would pay $500-$2,500 to Instagram influencers with less than 100,000 followers. Well-known Instagram influencers with 1M+ followers can be compensated $10,000-$50,000, according to those surveyed.