In conclusion, CreatorIQ's Influencer Marketing Trends Report for 2024 paints a vivid picture of an industry in constant flux. Brands and marketers are adapting to changing consumer preferences, realizing the value of authentic creator content, and navigating challenges like budget constraints. As the influencer marketing landscape continues to evolve, staying informed about these trends will be crucial for success in the coming year.

Working with Nest to develop their paid social strategy, combined with Wunderkind for first-party data capture and triggered email marketing, Crew Clothing was able to optimise online performance, improving web traffic quality and retargeting of existing customers, to deliver a three-fold increase in purchases from new customers.

The data we gather through Wunderkind allows us to tailor our content and promotions to the individual needs and interests of each customer. The result is higher conversion rates, increased customer loyalty, and a greater sense of connection between Crew and the customer.”

Use a 90-second video in your social media or emails. According to a study by Campaign Monitor, adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%.

Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

The executive, Scott Kessler, comes to MyBundle by way of Vizio and Roku, where he worked in similar business development roles. At MyBundle, Kessler will be tasked with nurturing existing agreements with streaming services while also looking for new partnerships with direct-to-consumer providers that build on MyBundle's mission of being a one-stop shop for all things streaming.

Vizio has announced new deals with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution that dramatically expand the free content on its Vizio WatchFree offering. These recent deals are part of an aggressive free premium content expansion during 2023 for the Vizio service, which now provides over 275 streaming channels and 15,000+ on-demand movies and shows.

On October 10, a press release from iSpot and ParamountPARA +1.6%PARA +1.6% Global announced an agreement allowing for the measurement and transaction of national TV ad campaigns with iSpot currency metrics across Paramount’s U.S. media and streaming holdings.

Black Friday and Cyber Monday are typically the biggest email and SMS volume events of the year, resulting in a spike in transactions — but only when done right. Put that hard-earned first- and zero-party data to good use.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Using Marigold Engage content management tools helped Vitacost refine successful messaging, enabling the company to capitalize on the power of kinetic email and personalization, and delivered significant impact.

Madhive, a leading advertising software platform engineered for modern TV advertising, today announced it has been selected for the Deloitte Technology Fast 500TM. Now in its 29th year, the award acknowledges the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. This award builds on the momentum from Madhive’s $300 million investment from Goldman Sachs Asset Management in June 2023.

The month after it launched the Wunderkind solution, Clarks was able to deanonymize 32% of its site traffic using Wunderkind’s identity network and hands-on expertise. The increased triggered email reach brought 12x more visitors back to continue shopping over the previous solution, and the resulting 5.5x revenue growth of their abandonment emails translated into nearly 5% of Clarks’ top-line digital revenue.

Polar Bears International (PBI) is in its final year of instructing an AI radar system, dubbed Bear-dar, to detect bears and alert communities around the clock. PBI is trying to determine if it can be trained to recognize polar bears and warn residents of nearby animals, giving them time to respond so both remain safe from harm.

Vizio WatchFree+ users have 24/7 access to the channel’s curated programming, featuring expert instruction and DIY videos in a wide range of categories such as knitting, crochet, painting, baking, quilting, sewing and more.

​​Some notable TV data partners are DIRECTV and VIZIO Inscape - where Yahoo is the exclusive DSP to access the data - in the U.S. and SambaTV in AU, CA, and UK, co-mingling their valuable TV data with Yahoo’s own first-party data. These integrations allow for richer insights and measurement across channels.

Wednesday, November 1
Strawberry Shortcake: Perfect Holiday (Netflix)
Merry & Bright (Vizio)
Firebuds: Blizzard Buds/Parade Escapade (Disney+, airs Thursday, Nov. 30 on Disney Channel and Disney Junior)

WatchFree+ is exclusive to VIZIO Smart TVs in the U.S. The latest distribution agreements are part of an aggressive expansion strategy for free premium content during 2023 and the impact is being felt in monthly viewing hours. Every month since May, viewing on WatchFree+ On Demand has been at least double the figure it was in the equivalent month for 2022.

The trend: Shoppable TV ads are gaining momentum this holiday season as retailers look for ways to connect with consumers and shorten the time between inspiration and purchase.

Notably, NFL Football on Fox has the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).