Through Wunderkind, on the other hand, Crew set out to identify its website traffic, while attempting to grow its addressable first-party customer database, applying the firm’s technology to ultimately expand the reach of its email programme.

VIZIO’s WatchFree+ FAST service announced some notable new acquisition deals this month, which is significant in that it reveals a number of things about the booming FAST market.To begin with, those deals are with some big name studios— BBC, Paramount and Magnolia.

Wunderkind, the leading cross-channel performance marketing and advertising software, announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Tubular Labs, the leader in global social video intelligence, and Chartbeat, the content intelligence platform for publishers, released its latest report, unpacking top trends and insights to help advertisers effectively reach consumers ahead of the holiday shopping season.

“Viator Makes Museum Tours Juicy Again” launched in May, but has been only on streaming services and in local ads recently. In the past 30 days, the spot attracted an estimated 1.2 million TV ad impressions, according to analytics firm iSpot.tv.

The Crohn’s disease, psoriasis and psoriatic arthritis treatment from Boehringer Ingelheim and AbbVie had an impressions share of voice (SOV) of 5.02% during the month of October, according to data released by iSpot.tv Friday afternoon.

Vizio started its ad business in 2019. In Q2 2023, 57% of the time a consumer had their Vizio TV on, they were watching streamed content. Adam Bergman, group VP for advertising and data sales at Vizio, says the company can target at the national level, all the way down into ZIP
plus four. This is similar to what Centriply does, but of course, only on Vizio hardware.

Scott Searle’s rating is based on several factors that demonstrate a strong potential for growth and value in VIZIO Holding’s stock. The company’s 3Q23 performance exceeded expectations largely due to robust SmartCast sales which saw a 22% year-on-year increase. Furthermore, VIZIO has raised its SmartCast outlook for 4Q23 by 21% year-on-year.

Ryan Urban, CEO and founder of Wunderkind: "Provide value, have fun" is my permanent mantra. There's a next level to that, which is to massively contribute to society but enjoy yourself while you do it. Life is about enjoying what you do.

Vizio ended the third quarter of 2023 with 17.9 million SmartCast active accounts, a slight increase on the quarter before. Vizio also saw a slight increase in the overall number of hours streamed using its platform.

Vizio is looking to expand in the TVOS space, disclosing plans Thursday to explore partnerships with third-party TV OEMs to license its smart TV software.

Vizio posted net income of $13.8 million for the third quarter ended Sept. 30, compared to net income of $2 million in the prior-year quarter, and net revenue of $426.2 million, compared to $435 million in Q3 2022.

“At Vizio, we continue to invest in delivering the best possible experience for our users and partners alike. Over the past few years, we have been continuously retooling and enhancing our operating system to unlock further growt opportunities,” said Vizio CEO William Wang.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Kia’s commercial for the ’23 Sportage Hybrid ascends from fourth to first place week-over-week with nearly 218 million national TV ad impressions as tabulated by iSpot.tv.

Sports delivered top impressions counts, led by NFL games (17.3 million impressions), college football (10.5 million) and NBA (8.8 million), while the top networks were CBS (34 million), ABC (27.6 million) and HGTV (15.2 million).

According to ad tracking firm iSpot, TV commercials for the film ran only a few dozen times through Oct. 6, including several spots during NFL broadcasts. (By comparison, a Marvel movie can show thousands of television commercials.)

According to Ad Age, during her tenure at NBCU Abcarian has been 'vocal in her dissatisfaction with the current status of audience measurement', most notably with her former employer. She has led the NBCU Measurement Framework - involving more than 150 audience measurement companies; and also been active in numerous industry panels focusing on the need to adapt audience measurement and ad currencies as viewers migrate to other platforms.

The Background: Last year, GroupM and iSpot made headlines when they reported that as much as 10% of streaming ads played to, well, no one. At issue: viewers who stream TV via a dongle, gaming console or stick can turn their TV screen off, but the streaming company, unaware of the darkened TV screen, continues to stream the content

Automakers spent an estimated $301 million on national TV in October, up 11% compared to last October’s tally of $271.1 million, according to iSpot.tv.