The competition is also apparent in TV commercial airings, with more than $225 million spent by drugmakers so far this year, according to iSpot.tv tracking data in the psoriasis and shingles category. Of the total, $217 million went to branded ads, with the remaining more than $8 million spent on unbranded ads, attributed to the current AbbVie campaign.

“We believe that the art of drag is most effective when it highlights the intersectionality of the artist: dancer, illusionist, singer, actor, model, comedian,” says Revry’s Latine co-founder and chief content officer, Christopher Jon Rodriguez. “Drag Latina goes a step further by creating a space to showcase the rich cultural backgrounds of the performers as well. The bilingual nature of Season Two really makes this season stand out as something refreshingly inclusive!”

Revry (www.revry.tv) and Latino Alternative Television (LATV) (www.latv.com) announced today the season two premiere of “Drag Latina,” the hit bilingual drag competition series that celebrates the intersectionality of Latine drag culture. Brought to you by Cerave, with challenges presented by Verizon, the six-episode series will air on Revry on November 26th and Latino Alternative Television on November 28th.

British lifestyle brand Crew Clothing claims to have unlocked threefold growth in digital sales from new customers, by partnering with performance specialists Nest and Wunderkind.

"Today, we are excited to announce that we are beginning to explore partnerships with other TV OEMs looking for alternatives within the CTV market," said William Wang, CEO of Vizio. "Our deep expertise with integrated hardware and software provides a distinct potential for mutually beneficial outcomes for Vizio and future partners."

Wunderkind announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite, which has been in private beta with select publisher partners including CNN and AP News, offers publishers tools to identify their audience and extract the optimal value in the form of email submissions, subscriptions, programmatic addressability and high-yielding ad placements.

Wunderkind for instance has petabytes of consumer behavior information gained from trillions of individual data points accumulated over 13 years. In just the last 30 days, we’ve tracked over 170 billion e-commerce events and captured nearly 950 million unique device or email associations, and over 11 billion e-commerce site page views.

And services continue to add new channels. Last week, Vizio announced the addition of more channels, bringing the number it provides in WatchFree+ to “more than 275.” (Apparently, even they aren’t quite sure of the number!) Unfortunately, many FAST linear services rely on the simple grid guide – invented in the 1980s – as the primary navigation and discovery tool.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

The digital advertising world is bidding farewell to third-party cookies, and it’s a significant pivot. This represents both a challenge and an opportunity to innovate. The exploration of new identification technologies and the value of first-party data becomes paramount.

VIZIO Holding Corp. (NYSE:VZIO) shareholders would be excited to see that the share price has had a great month, posting a 33% gain and recovering from prior weakness. Unfortunately, the gains of the last month did little to right the losses of the last year with the stock still down 37% over that time.

Earlier this year, VIZIO launched its branded content studio, partnering with major brands for key content moments throughout the year.

Now it is bringing out of its first executions – a seasonal TV show for Home Depot, Merry & Bright, that will live on VIZIO’s smart TV homepage.

Vizio’s decision to license its TV OS SmartCast to other TV manufacturers is the most important strategy shift since it became a media distribution company. I have been urging the company to do it for a while because Vizio’s growth has been tied to and limited by sales of its branded TVs.

The Influencer Marketing Report 2024 is a survey by the creator marketing platform CreatorIQ.

For this report, the CreatorIQ team surveyed 225 organizations ranging from small businesses to agencies to enterprises. The questions assessed the company’s influencer marketing practices from September 2022 to August 2023.

Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

Still, even after following a marketing playbook of promoting the pic heavily across sports and female-skewing series (iSpot says Marvels spots had best ad impressions on SOV: NFL (23.2%), MLB (7.1%), The Voice (3.2%), College Football (3.0%), Dancing With the Stars (2.4%))

LIV’s debut 2023 tournament garnered less than 300,000 viewers, and the league eventually opted to report viewership numbers through the lesser-known iSpot service, as opposed to Nielsen, which most leagues use. Through 10 weeks of the college football season, the highest-rated game on The CW was Virginia-North Carolina on Oct. 21, which drew 788,000 viewers.

Shares of TV maker Vizio (NYSE: VZIO) jumped as much as 28% in trading on Friday after the company reported third-quarter 2023 financial results. Shares closed the day up 26%.

“Polar bear attacks on people are very rare,” says Geoff York, senior director of conservation with PBI, who is leading its coexistence initiatives. “Attacks that result in death are very rare. We want to keep it that way.”