Fast food is the most-seen industry thus far in the current NFL season of commercials, according to a new report from iSpot.tv, which measures the brand and business impact of TV and streaming advertising.

"Really excited to share with customers Amazon Q—a new type of generative AI-powered assistant that is specifically for work and can be tailored to your business," Amazon CEO Andrew Jassy posted on X.

Co-produced by LATV and Revry, the show highlights a new group of queens who bring it with all the drama, attitude, and cultural pride we’ve been waiting for.

Tubular Labs, the leader in global social video intelligence, released new October U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.

As influencers continue to shape the digital marketing sphere, it is essential to understand their perspectives and motivations. Recent research from CreatorIQ reveals that creators prioritize their brand partnerships and have distinct considerations in mind when making collaboration decisions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 20-26, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Inbound marketing software company Hubspot also defines CTR as the number of people who clicked on a link divided by the number of unique emails sent, multiplied by 100. And email marketing software company Campaign Monitor defines CTR as “the total number of clicks an email receives, and dividing that number by the total number of delivered messages.” Editor’s note: Campaign Monitor is a contracted vendor with Digiday.

When it comes to Earned Media Value (EMV), no other music or video streamer holds a candle to what Spotify is raking in: According to a new report from CreatorIQ, creators generated a whopping $150.6 million EMV for the music service in October.

Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. This could indicate that US news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

New data from Tubular Labs shows that minutes watched on social of content from U.S. news organizations increased dramatically, with NBC News seeing a 53% increase in minutes to 1 billion in October.

From Amazon to Paramount to smart TV OEMs, the industry has come to realize that there are millions of companies that could be running television commercials but are not. Either because they don’t understand what the value of TV is, or because they don’t know how to make a TV commercial or even how to place one.

The power of e-mail shows no signs of diminishing. It seems UK shoppers place the most value on communications they receive in their email inbox from brands and retailers, according to the latest research by Wunderkind.

One example of this commitment to authentic representation is the recent launch of PrismRiot, an ad platform specifically designed to deliver relevant messaging directly to multi-minority-certified LGBTQ+ audiences and provide an inclusive space for representation in media.

Spotify continues to dominate for Earned Media Value (EMV) within the music and video streaming industry, but Max saw the most notable recent growth, according to a recent report from CreatorIQ.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in October, as measured by Earned Media Value (EMV).

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

In September, Dupixent again snagged the top spot in the list of Rx and over-the-counter brands, according to data from iSpot.tv. Its share of voice was at 5.17%, with 3 billion impressions in total.

Wegovy, Novo’s weight-loss drug, hasn’t even yet had its TV debut in the US, according to iSpot.tv.

While Amazon grabs 54% of all UK Black Friday spend – figures from Wunderman Thompson again – there are intriguing pockets of resistance to the e-commerce giant, with a relatively meagre 37% market share among the 16-24 age group. These unencumbered younger consumers, incidentally, are more likely than older ones to push the boat out during the festive season. 78% of Gen Z .