CreatorIQ’s Top 10 global beauty brands by Earned Media Value driven by creators with a >30 percent 35-plus audience…

“I think everyone’s holding their breath to see what happens with this El Niño shift over the next four or five years,” says Geoff York, senior director of research and policy with Polar Bears International. The group, with offices in Bozeman, Mont., and Winnipeg, is a non-profit organization dedicated to polar bear conservation across the Arctic.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.

CreatorIQ’s Top 10 global beauty brands by Earned Media Value driven by creators with a >30 percent 35-plus audience

Hyundai leads iSpot.tv’s latest ranking of the most-seen auto TV ads with “Get In and Get Away: Vail,” which received 221.2 million national TV ad impressions Nov. 20-26. The automaker also owns the No.3 commercial (187.7 million national TV ad impressions), which is another sales-event promotion, but with a “Breckenridge” spin.

Shapiro says that recent studies, including one by Samsung, show that the consumer ad experience on CTV is superior to linear TV because it is much more personalized. However, even with this improved experience for users, its deeper benefits for advertisers and platforms remain opaque due to a lack of a universal measuring system for ad engagement.

In a partnership with home entertainment brand Vizio, “Merry & Bright” is a branded content series currently featured in the rotating collection displayed on a Vizio viewer’s home screen. Hosted by Jordin Sparks of “American Idol” fame, the series has the vibe of a home makeover show with a narrative arc around a family whose home gets a holiday makeover using Home Depot merchandise. But the shoppable element comes in the form of QR codes flashed on the screen that bring the user to Home Depot’s Christmas decoration pages.

Also, the decision noted, Anheuser-Busch hired CreatorIQ, an independent marketing firm, to determine the composition of Mulvaney’s Instagram audience before the Anheuser-Busch post. The firm found that 80 percent of the audience was 21 or older, and advertising campaigns are considered compliant with the code if at least 73.6 percent of the targeted audience is of age.

Wulfric Light-Wilkinson, GM International at Wunderkind, said: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.”

Currently, there are an estimated 1,500 FAST channels worldwide (75 percent of which are based in the U.S.) and 22 major platforms, including the connected TV manufacturers. Among the major ad-supported FAST platforms BEC’s Barbato listed are Roku, Samsung, Vizio, LG, Freevee/Amazon, Pluto, Tubi, XUMO, and Fubo.

"Home at Last" premieres at 11 a.m. ET on Nov. 30. Episodes will air every Thursday at 11 a.m. and 7 p.m. ET, and will be replayed on Tuesdays at 11 a.m. and 7 p.m. ET. The episodes will be available to watch on multiple platforms: Vizio WatchFree+, TiVo+, Redbox, Xumo Core, The Roku Channel, SamsungTV Plus (Canada), SlingTV, Local Now, The Grio and Rakuten.

Vizio has seen higher engagement with streaming content from consumers who purchase its large-screen television sets compared to those with smaller Vizio smart TVs in their homes, the company's chief financial executive said at a conference this week.

The 15-second commercial, titled “Discovering a Planet on Mac,” which was released on Nov. 9 according to iSpot.Tv, shows a user named Jason Terry, who was a University of Georgia physics and astronomy doctoral student as of spring 2023, logging in and working on a coding software.

Original data from Wunderkind’s Marketing Pulse, which analysed over 77.6million shopper journeys, showed that on Black Friday (24 Nov 2023) web traffic to UK retailers’ ecommerce sites rose +34% week-on-week, prompting web revenues to double, rising +100.78%, compared to the Friday prior.

With higher overall user satisfaction and fuller email functionality that serves both novices and sophisticated teams, Campaign Monitor edges out Constant Contact as the winner based on reviews and reputation. More flexibility in design, segmentation, automation, and analytics positions it better for complex needs while still maintaining the ease of use that entry-level users praise.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Amazon noted down several companies that were already making use of the offering including BMW, Wunderkind, Accenture, and even Mission Cloud. Furthermore, it’s bound to assist developers in creating and opening up workloads such as those working as an agent for contact centers. The latter can assist in generating client responses and provide answers to questions in a swift and current manner.

The Yum Brand’s chain saw remarkable success with its efforts, which extended far beyond liberating the trademark. #TacoTuesday generated $1.1 million earned media value (EMV) from 103 creators across 14 posts. This impressive performance makes #TacoTuesday the brand’s 16th most successful hashtag by EMV, according to data from CreatorIQ.

There’s a flood of interest in shoppable media among major streamers, connected TV manufacturers, and streamers.