A recent report from TikTok and creator marketing platform CreatorIQ has shed light on the innovative strategies employed leading brands like Walmart, Peloton, Redken, and VitaminWater to enhance their return on investment (ROI) through TikTok’s advertising platform. Boasting an astounding one billion monthly active users, TikTok has become a force to be reckoned with in the digital realm, capturing the attention of advertisers worldwide. Collaborating with CreatorIQ, TikTok aims to provide advertisers with data-driven insights to optimize their campaigns and creative endeavors.

TikTok and creator marketing platform CreatorIQ have unveiled a new report offering a sneak peek into the strategies employed by leading brands such as Walmart, Peloton, Redken, and VitaminWater to maximise their ROI through TikTok's advertising platform.

Elements like sounds and overlaying text are key to making a successful ad on TikTok, according to a new study from the creator-marketing platform CreatorIQ and TikTok.

Notably, King Charles has the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

The list of potential partners is also growing. Samsung and LG have started licensing their respective Tizen and WebOS platforms to other TV makers, and Vizio says it might license its software as well. Comcast and Charter have also launched a joint streaming platform under the Xumo brand, and Xperi is pushing TiVo OS.

“I think everyone’s holding their breath to see what happens with this El Niño shift over the next four or five years,” Geoff York, senior director of research and policy with Polar Bears International, says. The group, with offices in Bozeman, Montana and Winnipeg, is a non-profit organization dedicated to polar bear conservation across the Arctic.

“When we looked back at how management agencies and industry were doing using this tool, the answer was ‘not that great,’” says Geoff York, PBI’s senior director of research and policy. A 2020 study co-authored by York found that FLIR failed to spot 55 percent of polar bear dens. Part of the problem is that the best weather windows for FLIR—which works better during particularly long cold periods—are now fewer and farther between because of climate change.

Streaming hit 38.7% of US TV viewing in July 2023, according to Nielsen, and is forecast by TVREV to hit 68% of TV ad revenue by 2027.

However, if the company plans to launch a service, it should not wait long. The FAST space is already crowded, and establishing a brand will be difficult against entrenched, popular competition like Pluto TV, Tubi, and Roku Channel. TV platform providers are also beginning to make progress with their built-in services. For example, Samsung claims its TV Plus FAST grew viewership by 30% over the last year, and Vizio saw its ARPU (primarily driven by WatchFree+ ads) increase by 23% over the last year.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 27 through December 3, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As influencer marketing has evolved, so, too, has the creativity and scale involved in brands’ partnerships with creators, as well as creators’ level of involvement in shaping the campaigns they’re brought on to be the face of. Here are Ad Age's picks for the top five brand-creator partnerships of 2023:

OneDayOnly.co.za has announced that it was nominated for two awards at the first annual Marigold Awards. The event was held in Amsterdam alongside the Marigold Buzz conference. The awards are a celebration of excellence in loyalty and marketing campaigns that have "redefined the game".

According to CreatorIQ, the Hong Kong-listed French skin care company owns the three fastest-growing skin care brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively.

Home Depot has partnered with Vizio on a new shoppable holiday content series called Merry & Bright. The series features host Jordin Sparks giving homes holiday makeovers using Home Depot products. Viewers can scan QR codes during the show to shop the featured products on HomeDepot.com.

They buy works from Indigenous artists and display it in retail locations and around the Toronto headquarters, which was exciting to see. Canada Goose also partnered with Polar Bears International to protect polar bears and counter climate change in the Arctic.

According to Campaign Monitor, 47% of people use a mobile app to read their emails.

Translation: You’ll want to double-check the user experience on mobile is smooth sailing before you click send.

That means making sure your template is mobile responsive and that images and copy are automatically optimized to suit the small screen.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Some unicorns in the Seattle region have momentum. Fusion power company Helion Energy inked a key deal with Microsoft in March that could pave the way to the world’s first fusion power plant. iSpot in September acquired New York-based 606, its fourth acquisition in less than three years.

The town of Churchill in Manitoba, Canada is known as the “Polar Bear Capital of the World.” Tourists go out on the tundra to see them in the wild. Now, as climate change shrinks their natural habitat, more and more bears are going into town. NBC News’ Anne Thompson follows the officials charged with keeping the bears out of town and speaks with Polar Bears International’s Geoff York about why this is happening.

TV campaign ad spend figures didn’t register on ISpot for Renaissance. But the ad stat org noted that the campaign clocked 15M household TV ad impressions, with Tubular Labs data showing trailers with over 4M views across social media sites (YouTube/Facebook/TikTok) since October. This didn’t include videos published from fans at Renaissance World Tour stops.