“As economic pressures persist, consumers are looking to prioritise where their hard earned cash is spent. And as consumer spending drops, business spending tends to reflect the drop in activity. No matter what industry you’re in, it’s no secret customer retention is going to be far more cost effective and straightforward than acquiring new customers. “

Truthset, the data validation-as-a-service offering, has appointed Kevin Dean as General Manager of the Data Collective. Dean previously served as Chief Strategy Officer at AnalyticsIQ.

Experian and Equifax vet Kevin Dean joins Truthset as general manager of its data collective. [release]

The automaker has two commercials on iSpot’s ranking that received a combined 342.6 million national TV ad impressions.

If you look at the US for example, the networks recently granted conditional certification for audience-measurement tech players VideoAmp, iSpot & Comscore. All are looking to challenge Nielsen’s status as the industry’s primary audience measurement provider and effectively create multiple players and multiple currencies in that market.

In what could be the beginning of more consolidation among Nielsen rivals, iSpot.tv acquired 605. While iSpot continues to contend for currency status, the 605 move, combined with hiring Leslie Wood as chief research officer, who has an extensive background in outcomes research but not currency measurement, signaled a growing focus on targeting advanced audiences and outcomes measurement.

Kevin Dean was appointed as general manager at Truthset Data Collective. Dean will bring together leading data providers and spearhead collaborative initiatives to create a more sustainable industry

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

Guggenheim says the Vizio (Smartcast) LG (webOS), and multiple TV brands for Android TV have climbed in share -- now at 18%, 14% and 9% respectively.

The BritBox app is now available on Vizio smart TVs with a subscription. BritBox goes for $8.99/month or $89.99/year following a free seven-day trial, coming with shows like “Sherwood,” “Stonehouse” and “Beyond-Paradise.”

"Vizio is pleased to collaborate with BritBox and provide our users access to the premium British subscription app,” said Seta Goldstein, senior director of business development and partnerships at Vizio. “With the addition of BritBox, Vizo is expanding the availability of fan-favorite British entertainment, giving audiences even more TV shows and movies to enjoy and discover.”

iSpot, a TV measurement firm, has hired David Coletti as VP Sports Research & Insights. He joins from Disney, where he spent more than three years as VP Research & Insights.

The Kansas City Chiefs tight end appeared on-screen in 375 commercials aired during NFL games this season through Dec. 11, more than any other athlete, actor and other household name, according to ad-measurement firm iSpot. (The count excludes voice-overs, athletes who pop up in ads for the NFL itself, and actors in promos for movies, streaming services and TV networks.)

Madhive announced a partnership with Blockgraph, a privacy-focused data collaboration platform, to facilitate secure, streamlined activation of first-party data for premium video and TV ad buyers, sellers and distributors.

Several startups are now offering behavioral data for brands to tailor the most effective advertising in gaming. This usage is exemplified by the behavioral marketing platform Wunderkind, which raised $76 million in a Series C round in March this year.

Sparks’ holiday branding strategy also includes a three-part seasonal decorating and home improvement video series, Merry & Bright, which is sponsored by Home Depot and will be shown on the video streaming interface built into 22 million VIZIO TVs. Katlyn Wilson, director of branded content sales and strategy at VIZIO, says Sparks “was the perfect host for this,” adding, “She has done Christmas content before. Hopefully, it will be a great way for her to continue to establish herself in the Christmas space.”

“We’re thrilled to have someone with Kevin’s background, knowledge and expertise on the Truthset Data Collective team,” Scott McKinley, CEO of Truthset, said. “Kevin has dedicated his career to bringing accuracy to the data industry at large, which not only drives efficiencies for marketers and content owners, but better experiences for consumers. We share the same mission here at Truthset, and are looking forward to driving the next evolution of the industry together.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

iSpot named Disney VP/Research & Insights DAVE COLETTI to run its sports research & insights team (iSpot).

This week, a click on iSpot.tv, an agency that tracks advertising appearances, shows that over the past 30 days Ohtani was featured or otherwise included in no fewer than 40 different TV commercials that aired 29,211 times somewhere on planet earth.